Direct Answer
Alphabet reported $402.8 billion in revenue for 2025, with net income of $132.2 billion (33% margin). Google Search & other ($224.5B, 56% of total) remains the dominant segment. YouTube advertising ($40.4B) and Google Cloud ($58.7B) are the largest growth drivers. Alphabet has grown revenue from $66 billion in 2014 to $402.8 billion in 2025, roughly 6x in eleven years.
Alphabet (GOOGL) Annual Revenue and Earnings History
Alphabet annual revenue, net income, Google Search revenue, and net margin (2014-2025)
| Year | Revenue (B) | Net Income (B) | Search Revenue (B) | Net Margin |
|---|---|---|---|---|
| 2014 | $66.0 | $14.1 | ~$45.1 | 21.4% |
| 2016 | $90.3 | $19.5 | ~$63.8 | 21.6% |
| 2018 | $136.8 | $30.7 | ~$98.1 | 22.5% |
| 2019 | $161.9 | $34.3 | ~$98.1 | 21.2% |
| 2020 | $182.5 | $40.3 | ~$104.1 | 22.1% |
| 2021 | $257.6 | $76.0 | ~$148.9 | 29.5% |
| 2022 | $282.8 | $60.0 | ~$162.5 | 21.2% |
| 2023 | $307.4 | $73.8 | ~$175.0 | 24.0% |
| 2024 | $350.0 | $100.1 | $198.1 | 28.6% |
| 2025 | $402.8 | $132.2 | $224.5 | 32.8% |
Source: Alphabet Investor Relations. Last verified: October 2026, 2022 onward checked against Alphabet's SEC filings.
Frequently asked questions
How does Google make money?
Alphabet's revenue comes primarily from advertising: Google Search ads (57%), Google Network (YouTube ads and partner sites, approximately 31%), and Google Other (subscriptions, hardware). Google Cloud is the primary non-advertising revenue ($33B in 2023, growing 28% annually). Alphabet's core business is a two-sided marketplace connecting advertisers with users searching for commercial intent. Google handles approximately 8.5 billion searches daily, and advertisers bid in real-time auctions for placement on relevant searches. Google's marginal cost of an additional search is near zero; the ad revenue is nearly all margin after infrastructure.
Is Google Cloud catching up to AWS and Azure?
Google Cloud had approximately $33 billion in 2023 revenue, growing 28% annually, compared with AWS ($91B) and Azure ($75B equivalent). Google Cloud's market share is approximately 11-12%, vs. AWS's 30-32% and Azure's 22-24%. Google Cloud's strengths: AI/ML tools (TensorFlow, Vertex AI, BigQuery), Kubernetes (Google invented it), competitive pricing, and infrastructure quality. Weakness: late market entry and lack of enterprise relationships compared to Microsoft and Amazon. Google Cloud turned profitable (10%+ operating margin) in late 2023.
How does YouTube make money?
YouTube generated approximately $31.5 billion in ad revenue in 2023, making it one of the most valuable media properties ever created. YouTube advertising runs on the TrueView model: pre-roll ads where viewers can skip after 5 seconds, non-skippable ads (up to 15 seconds), and display ads alongside videos. Revenue is shared with creators (approximately 55% to creator, 45% to YouTube per official policy). YouTube Premium subscriptions add a smaller non-ad revenue stream. YouTube Shorts (the TikTok competitor) began monetizing in 2023.
Cite This Page
If you reference this table in your own work, use the following citation format and add the date you accessed it:
Swoopr Editorial Team. (2026). Alphabet (GOOGL) Annual Revenue and Earnings History. Swoopr Investment. https://www.getswoopr.com/tables/company/alphabet-revenue-earnings-history/
Check the figures against the primary sources listed under References before you rely on or republish them; the series they come from are revised.