Direct Answer
United Rentals reports revenue across 2 business segments in its fiscal 2025 Form 10-K. General Rentals is the largest, with $11.0 billion of revenue (68% of the total), followed by Specialty at $5.1 billion (32%). 91% of revenue came from the United States.
How Does United Rentals Make Money?
General Rentals supplies 68% of revenue, so United Rentals's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Specialty grew fastest (+13.3%) and General Rentals slowest (+1.4%), so the revenue mix tilts toward Specialty while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| General Rentals | $11.0 billion | $10.8 billion | 68.3% | 1.4% |
| Specialty | $5.1 billion | $4.5 billion | 31.7% | 13.3% |
What Does United Rentals Sell?
United Rentals also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.
| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Owned Equipment Rentals | $11.0 billion | $10.6 billion | 68.6% | 4.6% |
| Rental Equipment | $1.4 billion | $1.5 billion | 8.8% | -7.1% |
| Other Rental Revenue | $1.3 billion | $1.1 billion | 8.3% | 16.4% |
| Service and Other Revenues | $369 million | $358 million | 2.3% | 3.1% |
| New Equipment | $348 million | $282 million | 2.2% | 23.4% |
| Rerent Revenue | $275 million | $258 million | 1.7% | 6.6% |
| Contractor Supplies | $163 million | $155 million | 1.0% | 5.2% |
Where Does United Rentals's Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $14.7 billion | $14.0 billion | 91.1% | 4.9% |
| Outside the United States | $1.4 billion | $1.4 billion | 8.9% | 5.5% |
What the Segment Figures Do Not Show
The rows above add up to 100% of United Rentals's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value United Rentals reported in the segment note and revenue disclosures of its Form 10-K filed January 28, 2026 (accession 0001067701-26-000007), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are United Rentals's business segments?
In its fiscal 2025 Form 10-K, United Rentals reports revenue for General Rentals and Specialty.
Which part of United Rentals brings in the most revenue?
General Rentals, with $11.0 billion of revenue in fiscal 2025, or 68% of the total.
How much of United Rentals's revenue comes from outside the United States?
9% in fiscal 2025, by the geographic breakdown United Rentals reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.