Direct Answer
Reddit reports revenue across 2 product and service lines in its fiscal 2025 Form 10-K. Advertising is the largest, with $2.1 billion of revenue (94% of the total), followed by Other Revenue at $140 million (6%). 81% of revenue came from the United States.
How Does Reddit Make Money?
Advertising supplies 94% of revenue, so Reddit's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Advertising grew fastest (+74.0%) and Other Revenue slowest (+22.0%), so the revenue mix tilts toward Advertising while that gap lasts.
| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Advertising | $2.1 billion | $1.2 billion | 93.6% | 74.0% |
| Other Revenue | $140 million | $115 million | 6.4% | 22.0% |
Where Does Reddit's Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $1.8 billion | $1.1 billion | 81.1% | 67.9% |
| Outside the United States | $417 million | $237 million | 18.9% | 76.2% |
What the Segment Figures Do Not Show
The rows above add up to 100% of Reddit's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Reddit reported in the segment note and revenue disclosures of its Form 10-K filed February 6, 2026 (accession 0001713445-26-000022), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Reddit's main products and services?
In its fiscal 2025 Form 10-K, Reddit reports revenue for Advertising and Other Revenue.
Which part of Reddit brings in the most revenue?
Advertising, with $2.1 billion of revenue in fiscal 2025, or 94% of the total.
How much of Reddit's revenue comes from outside the United States?
19% in fiscal 2025, by the geographic breakdown Reddit reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.