Direct Answer
Prudential Financial reports revenue across 3 geographic regions in its fiscal 2025 Form 10-K. United States is the largest, with $36.8 billion of revenue (61% of the total), followed by Japan at $13.5 billion (22%). 61% of revenue came from the United States.
How Does Prudential Financial Make Money?
United States supplies 61% of revenue, so Prudential Financial's results move mostly with that one region; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Non US and Excluding Japan grew fastest (+29.8%) and United States slowest (-24.2%), so the revenue mix tilts toward Non US and Excluding Japan while that gap lasts.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $36.8 billion | $48.6 billion | 60.6% | -24.2% |
| Japan | $13.5 billion | $13.8 billion | 22.2% | -2.0% |
| Non US and Excluding Japan | $10.5 billion | $8.1 billion | 17.3% | 29.8% |
What the Segment Figures Do Not Show
The rows above add up to 100% of Prudential Financial's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Prudential Financial reported in the segment note and revenue disclosures of its Form 10-K filed February 12, 2026 (accession 0001137774-26-000048), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Prudential Financial's main regions?
In its fiscal 2025 Form 10-K, Prudential Financial reports revenue for United States, Japan and Non US and Excluding Japan.
Which part of Prudential Financial brings in the most revenue?
United States, with $36.8 billion of revenue in fiscal 2025, or 61% of the total.
How much of Prudential Financial's revenue comes from outside the United States?
39% in fiscal 2025, by the geographic breakdown Prudential Financial reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.