Direct Answer

McDonald's reports revenue across 3 business segments in its fiscal 2025 Form 10-K. International Operated Markets is the largest, with $13.6 billion of revenue (51% of the total), followed by US Market at $10.8 billion (40%).

How Does McDonald's Make Money?

No single line supplies a majority of revenue: the largest, International Operated Markets, is 51%, which spreads McDonald's's exposure across several demand drivers. Between fiscal 2024 and 2025, International Operated Markets grew fastest (+8.0%) and International Developmental Licensed Markets and Corporate slowest (-8.8%), so the revenue mix tilts toward International Operated Markets while that gap lasts.

SegmentFY2025 revenueFY2024 revenueShare of revenueChange
International Operated Markets$13.6 billion$12.6 billion50.7%8.0%
US Market$10.8 billion$10.6 billion40.3%1.8%
International Developmental Licensed Markets and Corporate$2.4 billion$2.7 billion9.0%-8.8%
Bar chart of McDonald's revenue by segment for fiscal 2025: International Operated Markets 50.7%, US Market 40.3%, International Developmental Licensed Markets and Corporate 9.0%.
McDonald's revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.

Which McDonald's Segments Earn the Most?

SegmentFY2025 segment operating incomeSegment margin
International Operated Markets$6.4 billion46.8%
US Market$5.8 billion53.7%
International Developmental Licensed Markets and Corporate$203 million8.4%

Segment operating income is the profit measure McDonald's reports to its chief operating decision maker for each segment. It usually leaves out corporate costs that are not allocated to a segment, so the segments usually add up to more than consolidated operating income, and margins are comparable within McDonald's more safely than against another company.

What the Segment Figures Do Not Show

The rows above add up to 100% of McDonald's's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

Where These Numbers Come From

Every figure on this page is a value McDonald's reported in the segment note and revenue disclosures of its Form 10-K filed February 24, 2026 (accession 0000063908-26-000035), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

Frequently Asked Questions

What are McDonald's's business segments?

In its fiscal 2025 Form 10-K, McDonald's reports revenue for International Operated Markets, US Market and International Developmental Licensed Markets and Corporate.

Which part of McDonald's brings in the most revenue?

International Operated Markets, with $13.6 billion of revenue in fiscal 2025, or 51% of the total.

Where does McDonald's report its segment results?

In the segment note to the financial statements in its Form 10-K, most recently filed February 24, 2026, alongside management's discussion of each segment's results.

References

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