Direct Answer
Lululemon Athletica reports revenue across 3 business segments in its fiscal 2026 Form 10-K. Americas is the largest, with $7.8 billion of revenue (71% of the total), followed by China Mainland at $1.8 billion (16%). 57% of revenue came from the United States.
How Does Lululemon Athletica Make Money?
Americas supplies 71% of revenue, so Lululemon Athletica's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2025 and 2026, China Mainland grew fastest (+28.9%) and Americas slowest (-1.0%), so the revenue mix tilts toward China Mainland while that gap lasts.
| Segment | FY2026 revenue | FY2025 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Americas | $7.8 billion | $7.9 billion | 70.7% | -1.0% |
| China Mainland | $1.8 billion | $1.4 billion | 15.8% | 28.9% |
| Other Country | $1.5 billion | $1.3 billion | 13.5% | 15.6% |
Which Lululemon Athletica Segments Earn the Most?
| Segment | FY2026 segment operating income | Segment margin |
|---|---|---|
| Americas | $2.6 billion | 32.6% |
| China Mainland | $701 million | 40.0% |
| Other Country | $346 million | 23.0% |
Segment operating income is the profit measure Lululemon Athletica reports to its chief operating decision maker for each segment. It usually leaves out corporate costs that are not allocated to a segment, so the segments usually add up to more than consolidated operating income, and margins are comparable within Lululemon Athletica more safely than against another company.
What Does Lululemon Athletica Sell?
Lululemon Athletica also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.
| Product or service | FY2026 revenue | FY2025 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Womens Apparel | $7.0 billion | $6.7 billion | 63.0% | 4.5% |
| Mens Apparel | $2.7 billion | $2.6 billion | 24.0% | 4.1% |
| Accessories and Other Categories | $1.4 billion | $1.3 billion | 13.0% | 7.9% |
Where Does Lululemon Athletica's Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2026 revenue | FY2025 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $6.3 billion | $6.5 billion | 57.0% | -2.4% |
| China Mainland | $1.8 billion | $1.4 billion | 15.8% | 28.9% |
| Canada | $1.4 billion | $1.4 billion | 12.8% | 0.8% |
| Rest of World | $1.3 billion | $1.1 billion | 11.7% | 16.4% |
| Hong Kong SAR Taiwan and Macau SAR | $199 million | $180 million | 1.8% | 10.5% |
| Mexico | $95 million | $33 million | 0.9% | 186.7% |
What the Segment Figures Do Not Show
The rows above add up to 100% of Lululemon Athletica's reported revenue for fiscal 2026; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Lululemon Athletica reported in the segment note and revenue disclosures of its Form 10-K filed March 17, 2026 (accession 0001397187-26-000020), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2026; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Lululemon Athletica's business segments?
In its fiscal 2026 Form 10-K, Lululemon Athletica reports revenue for Americas, China Mainland and Other Country.
Which part of Lululemon Athletica brings in the most revenue?
Americas, with $7.8 billion of revenue in fiscal 2026, or 71% of the total.
How much of Lululemon Athletica's revenue comes from outside the United States?
43% in fiscal 2026, by the geographic breakdown Lululemon Athletica reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.