Direct Answer
Hasbro reports revenue across 3 business segments in its fiscal 2025 Form 10-K. Consumer Products is the largest, with $2.4 billion of revenue (52% of the total), followed by Wizards of the Coast and Digital Gaming at $2.2 billion (47%). 60% of revenue came from the United States.
How Does Hasbro Make Money?
No single line supplies a majority of revenue: the largest, Consumer Products, is 52%, which spreads Hasbro's exposure across several demand drivers. Between fiscal 2024 and 2025, Wizards of the Coast and Digital Gaming grew fastest (+44.7%) and Entertainment slowest (-4.4%), so the revenue mix tilts toward Wizards of the Coast and Digital Gaming while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Consumer Products | $2.4 billion | $2.5 billion | 51.8% | -4.2% |
| Wizards of the Coast and Digital Gaming | $2.2 billion | $1.5 billion | 46.5% | 44.7% |
| Entertainment | $77 million | $80 million | 1.6% | -4.4% |
Which Hasbro Segments Earn the Most?
| Segment | FY2025 segment operating income | Segment margin |
|---|---|---|
| Consumer Products | -$943 million | -38.7% |
| Wizards of the Coast and Digital Gaming | $1.0 billion | 46.0% |
| Entertainment | $400,000 | 0.5% |
Segment operating income is the profit measure Hasbro reports to its chief operating decision maker for each segment. It usually leaves out corporate costs that are not allocated to a segment, so the segments usually add up to more than consolidated operating income, and margins are comparable within Hasbro more safely than against another company.
What Does Hasbro Sell?
Hasbro also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.
| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Grow Brands | $3.5 billion | $2.8 billion | 74.0% | 24.4% |
| Optimize Brands | $698 million | $732 million | 14.9% | -4.6% |
| Reinvent Brands | $524 million | $607 million | 11.1% | -13.7% |
Where Does Hasbro's Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $2.8 billion | $2.6 billion | 59.7% | 7.9% |
| Outside the United States | $1.9 billion | $1.5 billion | 40.3% | 23.4% |
What the Segment Figures Do Not Show
The rows above add up to 100% of Hasbro's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Hasbro reported in the segment note and revenue disclosures of its Form 10-K filed February 25, 2026 (accession 0000046080-26-000011), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Hasbro's business segments?
In its fiscal 2025 Form 10-K, Hasbro reports revenue for Consumer Products, Wizards of the Coast and Digital Gaming and Entertainment.
Which part of Hasbro brings in the most revenue?
Consumer Products, with $2.4 billion of revenue in fiscal 2025, or 52% of the total.
How much of Hasbro's revenue comes from outside the United States?
40% in fiscal 2025, by the geographic breakdown Hasbro reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.