Direct Answer
General Motors reports revenue across 4 business segments in its fiscal 2025 Form 10-K. GM North America is the largest, with $154 billion of revenue (83% of the total), followed by GM Financial at $17.1 billion (9%).
How Does General Motors Make Money?
GM North America supplies 83% of revenue, so General Motors's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, GM Financial grew fastest (+7.5%) and Cruise slowest (-99.6%), so the revenue mix tilts toward GM Financial while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| GM North America | $154 billion | $158 billion | 83.4% | -2.0% |
| GM Financial | $17.1 billion | $15.9 billion | 9.2% | 7.5% |
| GMI | $13.4 billion | $13.9 billion | 7.3% | -3.3% |
| Cruise | $1 million | $257 million | 0.0% | -99.6% |
What Does General Motors Sell?
General Motors also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.
| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Vehicles and Parts | $161 billion | $165 billion | 86.8% | -2.8% |
| Services and Other | $5.7 billion | $5.1 billion | 3.1% | 11.2% |
| Used Vehicles | $1.7 billion | $1.3 billion | 0.9% | 34.7% |
What the Segment Figures Do Not Show
The rows above add up to 100% of General Motors's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value General Motors reported in the segment note and revenue disclosures of its Form 10-K filed January 27, 2026 (accession 0001467858-26-000013), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are General Motors's business segments?
In its fiscal 2025 Form 10-K, General Motors reports revenue for GM North America, GM Financial, GMI and Cruise.
Which part of General Motors brings in the most revenue?
GM North America, with $154 billion of revenue in fiscal 2025, or 83% of the total.
Where does General Motors report its segment results?
In the segment note to the financial statements in its Form 10-K, most recently filed January 27, 2026, alongside management's discussion of each segment's results.