Direct Answer
Expedia Group reports revenue across 3 business segments in its fiscal 2025 Form 10-K. B2 C is the largest, with $9.5 billion of revenue (64% of the total), followed by Business to Business at $4.8 billion (33%). 59% of revenue came from the United States.
How Does Expedia Group Make Money?
B2 C supplies 64% of revenue, so Expedia Group's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Trivago grew fastest (+97.5%) and B2 C slowest (+2.2%), so the revenue mix tilts toward Trivago while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| B2 C | $9.5 billion | $9.3 billion | 64.3% | 2.2% |
| Business to Business | $4.8 billion | $4.1 billion | 32.9% | 18.0% |
| Trivago | $622 million | $315 million | 4.2% | 97.5% |
Which Expedia Group Segments Earn the Most?
| Segment | FY2025 segment operating income | Segment margin |
|---|---|---|
| B2 C | $2.2 billion | 23.6% |
| Business to Business | $1.0 billion | 21.2% |
| Trivago | $15 million | 2.4% |
Segment operating income is the profit measure Expedia Group reports to its chief operating decision maker for each segment. It usually leaves out corporate costs that are not allocated to a segment, so the segments usually add up to more than consolidated operating income, and margins are comparable within Expedia Group more safely than against another company.
What Does Expedia Group Sell?
Expedia Group also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.
| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Lodging | $11.8 billion | $10.9 billion | 79.8% | 7.3% |
| Other Services | $1.4 billion | $1.4 billion | 9.5% | 2.9% |
| EG Advertising | $758 million | $639 million | 5.1% | 18.6% |
| Trivago Advertising | $417 million | $315 million | 2.8% | 32.4% |
| Air | $407 million | $428 million | 2.8% | -4.9% |
Where Does Expedia Group's Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $8.7 billion | $8.4 billion | 59.1% | 4.0% |
| Outside the United States | $6.0 billion | $5.3 billion | 40.9% | 13.2% |
What the Segment Figures Do Not Show
The rows above add up to 101% of Expedia Group's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Expedia Group reported in the segment note and revenue disclosures of its Form 10-K filed February 13, 2026 (accession 0001324424-26-000008), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Expedia Group's business segments?
In its fiscal 2025 Form 10-K, Expedia Group reports revenue for B2 C, Business to Business and Trivago.
Which part of Expedia Group brings in the most revenue?
B2 C, with $9.5 billion of revenue in fiscal 2025, or 64% of the total.
How much of Expedia Group's revenue comes from outside the United States?
41% in fiscal 2025, by the geographic breakdown Expedia Group reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.