Direct Answer
Clorox reports revenue across 4 business segments in its fiscal 2025 Form 10-K. Health and Wellness is the largest, with $2.7 billion of revenue (38% of the total), followed by Household at $2.0 billion (28%). 86% of revenue came from the United States.
How Does Clorox Make Money?
No single line supplies a majority of revenue: the largest, Health and Wellness, is 38%, which spreads Clorox's exposure across several demand drivers. Between fiscal 2024 and 2025, Health and Wellness grew fastest (+8.5%) and International slowest (-8.3%), so the revenue mix tilts toward Health and Wellness while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Health and Wellness | $2.7 billion | $2.5 billion | 38.0% | 8.5% |
| Household | $2.0 billion | $1.9 billion | 28.2% | 2.6% |
| Lifestyle | $1.3 billion | $1.3 billion | 18.3% | 2.2% |
| International | $1.1 billion | $1.2 billion | 15.0% | -8.3% |
Where Does Clorox's Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $6.1 billion | $6.0 billion | 85.6% | 2.1% |
| Outside the United States | $1.0 billion | $1.1 billion | 14.4% | -9.9% |
What the Segment Figures Do Not Show
The rows above add up to 99% of Clorox's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Clorox reported in the segment note and revenue disclosures of its Form 10-K filed August 8, 2025 (accession 0000021076-25-000039), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Clorox's business segments?
In its fiscal 2025 Form 10-K, Clorox reports revenue for Health and Wellness, Household, Lifestyle and International.
Which part of Clorox brings in the most revenue?
Health and Wellness, with $2.7 billion of revenue in fiscal 2025, or 38% of the total.
How much of Clorox's revenue comes from outside the United States?
14% in fiscal 2025, by the geographic breakdown Clorox reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.