Direct Answer
Brown-Forman reports revenue across 5 product and service lines in its fiscal 2026 Form 10-K. Whiskey is the largest, with $2.9 billion of revenue (74% of the total), followed by Ready to Drink at $542 million (14%).
How Does Brown-Forman Make Money?
Whiskey supplies 74% of revenue, so Brown-Forman's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2025 and 2026, Ready to Drink grew fastest (+10.4%) and Nonbrandedandbulk slowest (-67.6%), so the revenue mix tilts toward Ready to Drink while that gap lasts.
| Product or service | FY2026 revenue | FY2025 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Whiskey | $2.9 billion | $2.8 billion | 73.9% | 2.6% |
| Ready to Drink | $542 million | $491 million | 13.8% | 10.4% |
| Tequila | $251 million | $262 million | 6.4% | -4.2% |
| Restofportfolio | $201 million | $292 million | 5.1% | -31.2% |
| Nonbrandedandbulk | $33 million | $102 million | 0.8% | -67.6% |
What the Segment Figures Do Not Show
The rows above add up to 100% of Brown-Forman's reported revenue for fiscal 2026; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Brown-Forman reported in the segment note and revenue disclosures of its Form 10-K filed June 12, 2026 (accession 0000014693-26-000024), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2026; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Brown-Forman's main products and services?
In its fiscal 2026 Form 10-K, Brown-Forman reports revenue for Whiskey, Ready to Drink, Tequila, Restofportfolio and Nonbrandedandbulk.
Which part of Brown-Forman brings in the most revenue?
Whiskey, with $2.9 billion of revenue in fiscal 2026, or 74% of the total.
Where does Brown-Forman report its segment results?
In the segment note to the financial statements in its Form 10-K, most recently filed June 12, 2026, alongside management's discussion of each segment's results.