Direct Answer
Block, Inc. reports revenue across 2 business segments in its fiscal 2025 Form 10-K. Cash App is the largest, with $15.4 billion of revenue (64% of the total), followed by Square at $8.5 billion (35%). 92% of revenue came from the United States.
How Does Block, Inc. Make Money?
Cash App supplies 64% of revenue, so Block, Inc.'s results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Square grew fastest (+10.0%) and Cash App slowest (-5.1%), so the revenue mix tilts toward Square while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Cash App | $15.4 billion | $16.2 billion | 63.8% | -5.1% |
| Square | $8.5 billion | $7.7 billion | 34.9% | 10.0% |
What Does Block, Inc. Sell?
Block, Inc. also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.
| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Commerce Enablement | $11.5 billion | $10.5 billion | 47.6% | 9.5% |
| Bitcoin Ecosystem | $8.5 billion | $10.4 billion | 35.1% | -17.9% |
| Financial Solutions | $4.2 billion | $3.3 billion | 17.3% | 28.5% |
Where Does Block, Inc.'s Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $22.2 billion | $22.4 billion | 91.7% | -0.7% |
| Outside the United States | $2.0 billion | $1.8 billion | 8.3% | 13.4% |
What the Segment Figures Do Not Show
The rows above add up to 99% of Block, Inc.'s reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Block, Inc. reported in the segment note and revenue disclosures of its Form 10-K filed February 26, 2026 (accession 0001628280-26-012254), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Block, Inc.'s business segments?
In its fiscal 2025 Form 10-K, Block, Inc. reports revenue for Cash App and Square.
Which part of Block, Inc. brings in the most revenue?
Cash App, with $15.4 billion of revenue in fiscal 2025, or 64% of the total.
How much of Block, Inc.'s revenue comes from outside the United States?
8% in fiscal 2025, by the geographic breakdown Block, Inc. reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.