How Does Reddit, Inc. Sit in Its SEC Industry Classification?
Reddit, Inc. files under SEC standard industrial classification 7374, Services-Computer Processing & Data Preparation. Among the 30 companies Swoopr covers under SIC 7374, its latest reported revenue of $2.2 billion ranks 5th. The comparison uses each company's own latest fiscal year, which can differ by up to a year across the group.
| Measure | Reddit, Inc. (FY2025) | Peer reference |
|---|---|---|
| Revenue | $2.2 billion | 5th of 30 |
| Operating margin | 20.1% | 7.8% (median of 11 peers with a quarter to four times its revenue) |
| Revenue growth | +69.4% | +16.6% (median of 11 peers with a quarter to four times its revenue) |
Companies of similar size in the same classification: PEGASYSTEMS INC ($1.7 billion), Verisk Analytics, Inc. ($3.1 billion), TaskUs, Inc. ($1.2 billion), Shutterstock, Inc. ($990 million), NERDWALLET, INC. ($837 million).
A classification code groups companies by how they describe their main business to the SEC, so two companies with the same code can still differ in customers, geography and cost structure. Treat the comparison as a starting point for the questions below.
Where value can be captured
The communications chain can include spectrum or network infrastructure, content creation, rights ownership, ad technology, distribution platforms, devices, advertisers, and consumers. Control of scarce content, audience attention, or network assets can create bargaining power.
For Reddit, name suppliers, channels, customers and infrastructure dependencies only when a reliable source establishes the relationship. The goal is to show where the company sits, what it depends on, and where bargaining power resides.
Industry drivers
- User Growth: connect this driver to a disclosed KPI and to the financial statement line it influences.
- Engagement: connect this driver to a disclosed KPI and to the financial statement line it influences.
- Average Revenue Per User: connect this driver to a disclosed KPI and to the financial statement line it influences.
- Advertising Demand: connect this driver to a disclosed KPI and to the financial statement line it influences.
- Ad Load And Format Mix: connect this driver to a disclosed KPI and to the financial statement line it influences.
- Privacy And Platform Policy Changes: connect this driver to a disclosed KPI and to the financial statement line it influences.
- Data-Center Utilization: connect this driver to a disclosed KPI and to the financial statement line it influences.
- Pricing: connect this driver to a disclosed KPI and to the financial statement line it influences.
Macro connections
- Advertising Spending: document the transmission mechanism rather than assuming correlation.
- Consumer Discretionary Spending: document the transmission mechanism rather than assuming correlation.
- Broadband And Wireless Demand: document the transmission mechanism rather than assuming correlation.
- Interest Rates: document the transmission mechanism rather than assuming correlation.
- Media Consumption Trends: document the transmission mechanism rather than assuming correlation.
- Regulatory Policy: document the transmission mechanism rather than assuming correlation.
Peer map
A starting peer group from the current S&P 500 classification is AT&T, Alphabet Inc., AppLovin, Charter Communications, Comcast, EchoStar. Some may be adjacent rather than direct competitors. The latest Reddit filing and credible industry sources should refine the map.
Questions for the supply-chain map
- Which inputs are scarce, concentrated, regulated, or difficult to substitute?
- Which layer has the highest switching costs?
- Where can capacity expand quickly, and where does it take years?
- Which participants bear inventory, credit, commodity, or utilization risk?
- Is Reddit's advantage located in intellectual property, physical assets, licenses, distribution, brand, data, or customer integration?
- Which dependency could become a bottleneck under stress?
References
The evergreen analysis above is anchored to verified index metadata and a filing-first research workflow. Time-sensitive financial figures are refreshed from the latest primary filings.
- S&P Dow Jones Indices: S&P 500
- SEC EDGAR company filings for Reddit
- SEC submissions JSON for CIK 1713445
Source-review rule: Check any statement about current revenue, margins, management, products, segment mix, guidance, market share or capital allocation against the latest 10-K, 10-Q, 8-K, proxy statement, earnings release or official investor-relations material before relying on it.