Direct Answer
Marriott International reports revenue across 4 business segments in its fiscal 2025 Form 10-K. US and Canada is the largest, with $19.3 billion of revenue (74% of the total), followed by EMEA at $2.4 billion (9%).
How Does Marriott International Make Money?
US and Canada supplies 74% of revenue, so Marriott International's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, APEC grew fastest (+9.9%) and EMEA slowest (+0.0%), so the revenue mix tilts toward APEC while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| US and Canada | $19.3 billion | $18.6 billion | 73.9% | 4.0% |
| EMEA | $2.4 billion | $2.4 billion | 9.2% | 0.0% |
| APEC | $1.1 billion | $976 million | 4.1% | 9.9% |
| Greater China | $590 million | $582 million | 2.3% | 1.4% |
Which Marriott International Segments Earn the Most?
| Segment | FY2025 segment operating income | Segment margin |
|---|---|---|
| US and Canada | $2.7 billion | 13.8% |
| EMEA | $525 million | 21.8% |
| APEC | $301 million | 28.1% |
| Greater China | $185 million | 31.4% |
Segment operating income is the profit measure Marriott International reports to its chief operating decision maker for each segment. It usually leaves out corporate costs that are not allocated to a segment, so the segments usually add up to more than consolidated operating income, and margins are comparable within Marriott International more safely than against another company.
What Does Marriott International Sell?
Marriott International also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.
| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Reimbursements | $19.2 billion | $18.5 billion | 73.3% | 3.9% |
| Fee Service | $5.3 billion | $5.1 billion | 20.3% | 4.7% |
| Owned Leased and Other | $1.7 billion | $1.6 billion | 6.4% | 8.3% |
What the Segment Figures Do Not Show
The rows above add up to 89% of Marriott International's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Marriott International reported in the segment note and revenue disclosures of its Form 10-K filed February 10, 2026 (accession 0001048286-26-000007), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Marriott International's business segments?
In its fiscal 2025 Form 10-K, Marriott International reports revenue for US and Canada, EMEA, APEC and Greater China.
Which part of Marriott International brings in the most revenue?
US and Canada, with $19.3 billion of revenue in fiscal 2025, or 74% of the total.
Where does Marriott International report its segment results?
In the segment note to the financial statements in its Form 10-K, most recently filed February 10, 2026, alongside management's discussion of each segment's results.