Direct Answer

Bull markets (sustained S&P 500 advances of 20%+ following a bear market) have averaged approximately 4-5 years in duration and +170% in returns since 1928. The longest bull market on record ran from March 2009 to February 2020, approximately 131 months, gaining +530%. The strongest was 1987-2000 at +582% over approximately 148 months.

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U.S. Bull Market History and Duration Reference

U.S. bull markets: duration, total return, and annualized return

S&P 500 bull markets defined as 20%+ advance following a bear market trough. Start date is the prior bear market trough; end date is the peak before the next bear market. Returns are approximate price returns; total returns (with dividends) would be higher. Current bull market figures are as of approximately September 2024.
Bull marketStartEndDuration (months)Total return (price)Annualized
Post-DepressionJun 1932Mar 193757+339%~36%
Post-WWII RallyApr 1942May 194649+158%~27%
1950s-60s expansionJun 1949Aug 195686+267%~20%
Post-1962 recoveryJun 1962Nov 196877+148%~16%
Post-1974 recoveryOct 1974Nov 198074+126%~15%
1982-1987 bullAug 1982Aug 198760+229%~26%
Post-Black MondayDec 1987Mar 2000148+582%~17%
Post-dot-comOct 2002Oct 200760+101%~15%
Longest ever (QE era)Mar 2009Feb 2020131+530%~18%
Post-COVIDMar 2020Jan 202221+114%~49%
Current (as of Sep 2024)Oct 2022ongoing~23+~+64%+~33%+

Source: St. Louis Fed: S&P 500. Data through 2024; last checked September 2026.

Frequently asked questions

When does a bull market start?

A bull market conventionally begins after a 20% gain from a bear market trough. The NBER (which defines recessions) has no official bull market definition. Many investors track the S&P 500 at the end of any given day against its most recent 52-week low to gauge market condition. Bull markets can be brief (the 2020 post-COVID bull ran only 21 months before the 2022 bear market) or very long (the 2009-2020 expansion ran 131 months). The starting point is clear only in retrospect.

What drives long bull markets?

Long bull markets are supported by: (1) economic expansion and earnings growth; (2) accommodative monetary policy (low interest rates support equity valuations); (3) technological innovation creating new industries and expanding profit margins; (4) strong corporate earnings quality and return on equity. The 1982-2000 bull was driven by falling interest rates (from 14% to 5%), technology revolution, and globalization. The 2009-2020 bull was driven by near-zero interest rates, technology mega-cap dominance, and strong corporate earnings per share growth (aided by buybacks).

How do I stay invested during a long bull market?

Long bull markets create temptation to add risk (FOMO) and late-cycle anxiety (fear that the top is near). Evidence-based guidance: (1) maintain target allocation rather than chasing outperformance; (2) rebalance regularly to trim outperformers and add to laggards; (3) avoid trying to time the market's top; (4) focus on your personal financial plan and time horizon rather than market commentary; (5) if tempted to market-time, research how much returns early and late investors in the 2009-2020 bull market earned -- staying invested through both was essential for the full return.

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