Direct Answer
Starbucks reports revenue across 4 business segments in its fiscal 2025 Form 10-K. North America is the largest, with $27.4 billion of revenue (74% of the total), followed by International at $7.8 billion (21%). 73% of revenue came from the United States.
How Does Starbucks Make Money?
North America supplies 74% of revenue, so Starbucks's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Corporate and Other grew fastest (+106.4%) and North America slowest (+1.3%), so the revenue mix tilts toward Corporate and Other while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| North America | $27.4 billion | $27.0 billion | 73.6% | 1.3% |
| International | $7.8 billion | $7.3 billion | 21.0% | 6.6% |
| Channel Development | $1.9 billion | $1.8 billion | 5.0% | 5.8% |
| Corporate and Other | $120 million | $58 million | 0.3% | 106.4% |
Which Starbucks Segments Earn the Most?
| Segment | FY2025 segment operating income | Segment margin |
|---|---|---|
| North America | $3.2 billion | 11.5% |
| International | $950 million | 12.1% |
| Channel Development | $885 million | 47.3% |
| Corporate and Other | -$2.1 billion | -1717.0% |
Segment operating income is the profit measure Starbucks reports to its chief operating decision maker for each segment. It usually leaves out corporate costs that are not allocated to a segment, so the segments usually add up to more than consolidated operating income, and margins are comparable within Starbucks more safely than against another company.
Where Does Starbucks's Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| United States | $27.1 billion | $26.7 billion | 72.9% | 1.6% |
| Outside the United States | $6.9 billion | $6.5 billion | 18.6% | 6.8% |
| China | $3.2 billion | $3.0 billion | 8.5% | 5.1% |
What the Segment Figures Do Not Show
The rows above add up to 100% of Starbucks's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Starbucks reported in the segment note and revenue disclosures of its Form 10-K filed November 14, 2025 (accession 0000829224-25-000114), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Starbucks's business segments?
In its fiscal 2025 Form 10-K, Starbucks reports revenue for North America, International, Channel Development and Corporate and Other.
Which part of Starbucks brings in the most revenue?
North America, with $27.4 billion of revenue in fiscal 2025, or 74% of the total.
How much of Starbucks's revenue comes from outside the United States?
27% in fiscal 2025, by the geographic breakdown Starbucks reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.