Direct Answer
Apple reports revenue across 5 business segments in its fiscal 2025 Form 10-K. Americas is the largest, with $178 billion of revenue (43% of the total), followed by Europe at $111 billion (27%). 36% of revenue came from the United States.
How Does Apple Make Money?
No single line supplies a majority of revenue: the largest, Americas, is 43%, which spreads Apple's exposure across several demand drivers. Between fiscal 2024 and 2025, Japan grew fastest (+14.6%) and Greater China slowest (-3.8%), so the revenue mix tilts toward Japan while that gap lasts.
| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Americas | $178 billion | $167 billion | 42.9% | 6.8% |
| Europe | $111 billion | $101 billion | 26.7% | 9.6% |
| Greater China | $64.4 billion | $67.0 billion | 15.5% | -3.8% |
| Rest of Asia Pacific | $33.7 billion | $30.7 billion | 8.1% | 9.9% |
| Japan | $28.7 billion | $25.1 billion | 6.9% | 14.6% |
Which Apple Segments Earn the Most?
| Segment | FY2025 segment operating income | Segment margin |
|---|---|---|
| Americas | $72.5 billion | 40.6% |
| Europe | $47.7 billion | 43.0% |
| Greater China | $26.9 billion | 41.8% |
| Rest of Asia Pacific | $14.6 billion | 43.3% |
| Japan | $14.0 billion | 48.6% |
Segment operating income is the profit measure Apple reports to its chief operating decision maker for each segment. It usually leaves out corporate costs that are not allocated to a segment, so the segments usually add up to more than consolidated operating income, and margins are comparable within Apple more safely than against another company.
What Does Apple Sell?
Apple also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.
| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| iPhone | $210 billion | $201 billion | 50.4% | 4.2% |
| Service | $109 billion | $96.2 billion | 26.2% | 13.5% |
| Wearables Home and Accessories | $35.7 billion | $37.0 billion | 8.6% | -3.6% |
| Mac | $33.7 billion | $30.0 billion | 8.1% | 12.4% |
| iPad | $28.0 billion | $26.7 billion | 6.7% | 5.0% |
Where Does Apple's Revenue Come From?
Regions follow the definitions in the filing; most companies assign revenue by customer location.
| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
|---|---|---|---|---|
| Other countries | $200 billion | $182 billion | 48.1% | 10.0% |
| United States | $152 billion | $142 billion | 36.5% | 6.7% |
| China | $64.4 billion | $67.0 billion | 15.5% | -3.8% |
What the Segment Figures Do Not Show
The rows above add up to 100% of Apple's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.
Where These Numbers Come From
Every figure on this page is a value Apple reported in the segment note and revenue disclosures of its Form 10-K filed October 31, 2025 (accession 0000320193-25-000079), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.
Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.
Frequently Asked Questions
What are Apple's business segments?
In its fiscal 2025 Form 10-K, Apple reports revenue for Americas, Europe, Greater China, Rest of Asia Pacific and Japan.
Which part of Apple brings in the most revenue?
Americas, with $178 billion of revenue in fiscal 2025, or 43% of the total.
How much of Apple's revenue comes from outside the United States?
64% in fiscal 2025, by the geographic breakdown Apple reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.