---
title: "Alphabet (GOOGL) Revenue"
description: "Alphabet annual revenue and earnings history from 2014 to 2025. Google Search, YouTube, and Google Cloud revenue, net income, and profit margins by year."
canonical: https://www.getswoopr.com/tables/company/alphabet-revenue-earnings-history/
source: "Swoopr Investment: https://www.getswoopr.com"
---

## Direct Answer



> Alphabet reported $402.8 billion in revenue for 2025, with net income of $132.2 billion (33% margin). Google Search & other ($224.5B, 56% of total) remains the dominant segment. YouTube advertising ($40.4B) and Google Cloud ($58.7B) are the largest growth drivers. Alphabet has grown revenue from $66 billion in 2014 to $402.8 billion in 2025, roughly 6x in eleven years.








# Alphabet (GOOGL) Annual Revenue and Earnings History



## Alphabet annual revenue, net income, Google Search revenue, and net margin (2014-2025)



| Year | Revenue (B) | Net Income (B) | Search Revenue (B) | Net Margin |
| --- | --- | --- | --- | --- |
| 2014 | $66.0 | $14.1 | ~$45.1 | 21.4% |
| 2016 | $90.3 | $19.5 | ~$63.8 | 21.6% |
| 2018 | $136.8 | $30.7 | ~$98.1 | 22.5% |
| 2019 | $161.9 | $34.3 | ~$98.1 | 21.2% |
| 2020 | $182.5 | $40.3 | ~$104.1 | 22.1% |
| 2021 | $257.6 | $76.0 | ~$148.9 | 29.5% |
| 2022 | $282.8 | $60.0 | ~$162.5 | 21.2% |
| 2023 | $307.4 | $73.8 | ~$175.0 | 24.0% |
| 2024 | $350.0 | $100.1 | $198.1 | 28.6% |
| 2025 | $402.8 | $132.2 | $224.5 | 32.8% |

![Line chart of Alphabet annual revenue, net income, Google Search revenue, and net margin (2014-2025), 2014 to 2025, with 2 series. Revenue (B) starts at $66, peaks at $402.8 in 2025, falls to a low of $66 in 2014 and ends at $402.8 in 2025.](https://www.getswoopr.com/images/charts/tables-company-alphabet-revenue-earnings-history-1.webp)
*Alphabet annual revenue, net income, Google Search revenue, and net margin (2014-2025), charted from the table above. Select the chart to open it full size.*



Source: [Alphabet Investor Relations](https://abc.xyz/investor/). Last verified: October 2026, 2022 onward checked against Alphabet's SEC filings.



## Frequently asked questions



How does Google make money?

Alphabet's revenue comes primarily from advertising: Google Search ads (57%), Google Network (YouTube ads and partner sites, approximately 31%), and Google Other (subscriptions, hardware). Google Cloud is the primary non-advertising revenue ($33B in 2023, growing 28% annually). Alphabet's core business is a two-sided marketplace connecting advertisers with users searching for commercial intent. Google handles approximately 8.5 billion searches daily, and advertisers bid in real-time auctions for placement on relevant searches. Google's marginal cost of an additional search is near zero; the ad revenue is nearly all margin after infrastructure.



Is Google Cloud catching up to AWS and Azure?

Google Cloud had approximately $33 billion in 2023 revenue, growing 28% annually, compared with AWS ($91B) and Azure ($75B equivalent). Google Cloud's market share is approximately 11-12%, vs. AWS's 30-32% and Azure's 22-24%. Google Cloud's strengths: AI/ML tools (TensorFlow, Vertex AI, BigQuery), Kubernetes (Google invented it), competitive pricing, and infrastructure quality. Weakness: late market entry and lack of enterprise relationships compared to Microsoft and Amazon. Google Cloud turned profitable (10%+ operating margin) in late 2023.



How does YouTube make money?

YouTube generated approximately $31.5 billion in ad revenue in 2023, making it one of the most valuable media properties ever created. YouTube advertising runs on the TrueView model: pre-roll ads where viewers can skip after 5 seconds, non-skippable ads (up to 15 seconds), and display ads alongside videos. Revenue is shared with creators (approximately 55% to creator, 45% to YouTube per official policy). YouTube Premium subscriptions add a smaller non-ad revenue stream. YouTube Shorts (the TikTok competitor) began monetizing in 2023.







## Cite This Page



If you reference this table in your own work, use the following citation format and add the date you accessed it:



> Swoopr Editorial Team. (2026). *Alphabet (GOOGL) Annual Revenue and Earnings History*. Swoopr Investment. [https://www.getswoopr.com/tables/company/alphabet-revenue-earnings-history/](https://www.getswoopr.com/tables/company/alphabet-revenue-earnings-history/)



Check the figures against the primary sources listed under References before you rely on or republish them; the series they come from are revised.







## References



- [Alphabet: Investor Relations](https://abc.xyz/investor/)







[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/) produces independent investment education and research content.



Corrections: [corrections policy](https://www.getswoopr.com/legal/corrections-policy/). Standards: [editorial standards](https://www.getswoopr.com/legal/editorial-policy/).