--- title: "Consumer Banks Industry: Companies, KPIs" description: "71 SEC filers are classified under the Standard Industrial Classification codes that describe the consumer banks industry." canonical: https://www.getswoopr.com/stocks/industries/financials/consumer-banks/ source: "Swoopr Investment: https://www.getswoopr.com" --- # Consumer Banks Industry ## Direct Answer 71 SEC filers are classified under the Standard Industrial Classification codes that describe the consumer banks industry, and their latest annual reports show $662.7 billion of combined revenue and a median net margin of 135.8%. Investors should still evaluate its revenue model, industry-specific KPIs, valuation framework and the risks that can change the group's economics. ## Industry Overview Consumer banks serve households with checking, savings, mortgages, cards and personal loans, funded by deposits. Results depend on net interest margin, consumer credit and fee income. The first numbers to compare across companies here are net interest margin, deposit growth and mix and net charge-offs. ## Key Industry Metrics - **Net interest margin**: Spread between interest earned on loans and securities and paid on deposits. It is the main profit driver and is sensitive to policy rates. - **Deposit growth and mix**: Growth in customer balances and the share held in low-cost checking and savings. Cheap, stable deposits support profit. - **Net charge-offs**: Loans written off after recoveries, particularly cards and auto. It shows consumer credit health and rises with unemployment. - **Fee income**: Revenue from service charges, interchange and card fees. It diversifies income, though regulation can limit some charges. - **Efficiency ratio**: Noninterest expense relative to revenue. Branch networks are costly, so shifts to digital channels can lower it. ## Primary Macro Drivers - **Interest rates**: Rates set loan yields and deposit costs, so the rate path moves net interest margin and deposit growth. - **Consumer credit health**: Employment and household finances drive card, auto and personal loan performance, shown in net charge-offs and delinquencies. - **Deposit competition**: Customers shift money to higher-paying accounts, raising funding cost and changing deposit mix and growth. - **Regulation of fees**: Limits on overdraft and other fees reduce fee income, so rule changes affect fee income and efficiency ratio. ## Major Risks - **Credit losses**: Job losses and debt burdens raise defaults on cards and loans, so charge-offs climb. Watch net charge-offs and delinquency trends. - **Deposit costs**: Customers move to higher-yield accounts, which raises interest expense. Watch deposit growth and mix and net interest margin. - **Regulatory limits on fees**: Caps or bans on overdraft and service fees reduce non-interest income. Watch fee income and regulatory proposals. - **Digital competition**: Online banks and fintech apps offer higher rates and lower fees, so they can win deposits and customers. Watch deposit growth and mix. ## Industry Characteristics | Characteristic | Profile | | --- | --- | | Cyclicality | Cyclical | | Capital Intensity | High | | Regulatory Intensity | High | | Industry Maturity | Mature | | Geographic Importance | U.S. | ## Consumer Banks Filers in the SEC Record 71 companies with annual reports in the dataset are classified by the SEC in the Standard Industrial Classification codes 6021, 6022. Their latest fiscal years end between 2022 and 2025, and together they reported $662.7 billion of revenue. Median revenue growth over the prior year was 5.8%. Median net margin was 135.8%. Median total liabilities were 90% of total assets, and 71 of 71 reported a profit in their latest year. | Company | Revenue | Growth | Operating margin | Net margin | Year | | --- | --- | --- | --- | --- | --- | | [Jpmorgan Chase & Co](https://www.getswoopr.com/stocks/companies/jpmorgan-chase/) | $182.4 billion | 2.8% | n/a | 31.2% | FY 2025 | | [Bank Of America Corp](https://www.getswoopr.com/stocks/companies/bank-of-america/) | $113.1 billion | 6.8% | n/a | 27.0% | FY 2025 | | [Citigroup Inc](https://www.getswoopr.com/stocks/companies/citigroup/) | $85.2 billion | 5.6% | n/a | 16.8% | FY 2025 | | [Wells Fargo & Company](https://www.getswoopr.com/stocks/companies/wells-fargo/) | $83.7 billion | 1.7% | n/a | 25.5% | FY 2025 | | [Capital One Financial Corp](https://www.getswoopr.com/stocks/companies/capital-one/) | $53.4 billion | 36.6% | n/a | 4.6% | FY 2025 | | [Us Bancorp \de\](https://www.getswoopr.com/stocks/companies/u-s-bancorp/) | $28.7 billion | 4.4% | n/a | 26.4% | FY 2025 | | [Pnc Financial Services Group, Inc.](https://www.getswoopr.com/stocks/companies/pnc-financial-services/) | $23.1 billion | 7.2% | n/a | 30.3% | FY 2025 | | [Bank Of New York Mellon Corp](https://www.getswoopr.com/stocks/companies/bny-mellon/) | $20.1 billion | 7.8% | n/a | 27.6% | FY 2025 | The 8 largest of 71 by revenue. Source: each company's own annual report as filed with the SEC (XBRL data), figures in U.S. dollars. A company's SIC code reflects its main business as the SEC records it, so it can differ from how an index provider or analyst classifies the company, and a diversified group appears under only one code. ## Where to Go Next The Consumer Banks guide describes how the industry earns money, what to measure and what can go wrong. To see how it compares, read the neighbouring industries in the same sector, then apply the same checks to a specific company. ### More in Financials - [Financials sector overview](https://www.getswoopr.com/stocks/industries/financials/) - [Consumer Finance](https://www.getswoopr.com/stocks/industries/financials/consumer-finance/) - [Community Banks](https://www.getswoopr.com/stocks/industries/financials/community-banks/) - [Credit Card Issuers](https://www.getswoopr.com/stocks/industries/financials/credit-card-issuers/) - [Commercial Mortgage REITs](https://www.getswoopr.com/stocks/industries/financials/commercial-mortgage-reits/) - [Credit Rating Agencies](https://www.getswoopr.com/stocks/industries/financials/credit-rating-agencies/) - [Commercial Lines Insurance](https://www.getswoopr.com/stocks/industries/financials/commercial-lines-insurance/) - [Cross-Border Payments](https://www.getswoopr.com/stocks/industries/financials/cross-border-payments/) - [Commercial Finance](https://www.getswoopr.com/stocks/industries/financials/commercial-finance/) ### Put it to work - [How to analyze a stock](https://www.getswoopr.com/stocks/how-to-analyze-a-stock/) - [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/) - [Company research](https://www.getswoopr.com/stocks/companies/) - [All industries](https://www.getswoopr.com/stocks/industries/) ## Frequently Asked Questions What are the main KPIs for the Consumer Banks industry? Key performance indicators for the Consumer Banks industry include: Net interest margin, Deposit growth and mix, Net charge-offs, Fee income, Efficiency ratio. Which matter most depends on the company's model, so compare them across several companies rather than relying on one. How cyclical is the Consumer Banks industry? The Consumer Banks industry is cyclical, meaning its revenues and earnings tend to expand during economic expansions and contract during downturns. Investors should monitor leading economic indicators and interest rate trends when evaluating timing. What are the biggest risks in the Consumer Banks industry? The primary risks for Consumer Banks companies include: Credit losses, Deposit costs, Regulatory limits on fees, Digital competition. Investors should assess each company's exposure to these factors and its track record of navigating them. **[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)** Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).