---
title: "Zebra Technologies: Competitors"
description: "Zebra Technologies compared with companies that share its SEC industry classification: revenue, growth and margins from SEC filings, and how peers are chosen."
canonical: https://www.getswoopr.com/stocks/companies/zebra-technologies/competitors/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Zebra Technologies: Competitors & Industry Structure

## Direct Answer

SEC EDGAR classifies Zebra Technologies under SIC code 3560 (General Industrial Machinery & Equipment). Among Swoopr's S&P 500 Equal Weight companies, 4 others share that classification; by latest reported revenue, Zebra Technologies ranks 3 of 5. A filing classification is a starting point: a company's real competitors depend on its segments, which its 10-K describes.

## How Does Zebra Technologies Compare With Its Peers?

| Company | Revenue (latest FY) | Revenue growth | Operating margin | Net margin |
| --- | --- | --- | --- | --- |
| [Illinois Tool Works (ITW)](https://www.getswoopr.com/stocks/companies/illinois-tool-works/) | $16.0 billion FY2025 | 0.9% | 26.3% | 19.1% |
| [Ingersoll Rand (IR)](https://www.getswoopr.com/stocks/companies/ingersoll-rand/) | $7.7 billion FY2025 | 5.7% | 15.0% | 7.6% |
| **Zebra Technologies (ZBRA)** | $5.4 billion FY2025 | 8.3% | 13.0% | 7.8% |
| [Twin Disc Incorporated (TWIN)](https://www.getswoopr.com/stocks/companies/twin-disc-incorporated/) | $341 million FY2025 | 15.5% | 3.3% | -0.6% |
| [Graham Corporation (GHM)](https://www.getswoopr.com/stocks/companies/graham-corporation/) | $245 million FY2026 | 16.9% | 6.1% | 5.1% |

Revenue growth compares each company's latest fiscal year with the one before. Fiscal years do not always end on the same date, so treat close comparisons with care.

![Bar chart of operating margin for Zebra Technologies and 4 peers: Illinois Tool Works (ITW) 26.3%, Ingersoll Rand (IR) 15.0%, Zebra Technologies (ZBRA) 13.0%, Twin Disc Incorporated (TWIN) 3.3%, Graham Corporation (GHM) 6.1%.](https://www.getswoopr.com/images/charts/zebra-technologies-competitors-peer-margins.webp)
*Operating margin of Zebra Technologies against companies sharing its SEC industry classification, from the table above. Select the chart to open it full size.*

## How Does Zebra Technologies Rank Among All SEC Filers in Its Industry Code?

5 companies with annual reports in Swoopr's SEC dataset share SIC code 3560 (General Industrial Machinery & Equipment), a wider group than the S&P 500 Equal Weight companies above. Ranks run from 1 (highest) and use each company's latest fiscal year, in U.S. dollars.

| Measure | Zebra Technologies | Median of filers | Rank |
| --- | --- | --- | --- |
| Revenue | $5.4 billion | $5.4 billion | 3 of 5 |
| Revenue growth | 8.3% | 8.3% | 3 of 5 |
| Operating margin | 13.0% | 13.0% | 3 of 5 |
| Net margin | 7.8% | 7.6% | 2 of 5 |

A SIC code reflects the filer's main business as the SEC records it, so the group mixes companies of very different size; the median is a better guide than the average, and a rank near the top by revenue says nothing about quality.

## Where These Numbers Come From

Every figure on this page is a value Zebra Technologies reported in its own SEC filings, read from the SEC's XBRL data (accession 0001628280-26-007668 for fiscal year 2025). Ratios are computed from those reported values. Figures were retrieved on October 7, 2026; a later amendment or a new annual report can change them, and the filing itself always takes precedence over this summary.

Each fiscal year is labeled by the calendar year in which it ended, so a company that names the same period differently in its own filings (many retailers whose year ends in January) may use another label. A year is left out of the table when the SEC data set holds no value for it. A figure shown as "Not reported" means the company did not file a value under the standard tag Swoopr reads, not that the amount was zero. This page is educational and describes reported history only; it is not a forecast or a recommendation.

## Frequently Asked Questions

### Who are Zebra Technologies's competitors?

Companies sharing Zebra Technologies's SEC classification (SIC code 3560 (General Industrial Machinery & Equipment)) include Illinois Tool Works (ITW), Ingersoll Rand (IR), Twin Disc Incorporated (TWIN), Graham Corporation (GHM). Its 10-K names the competitors it considers most relevant.

### How does Zebra Technologies compare with its peers on margins?

Zebra Technologies's fiscal 2025 operating margin was 13.0%, against a peer median of 10.5%.

### How are these peers chosen?

By the SEC Standard Industrial Classification code each company files under, within Swoopr's S&P 500 Equal Weight company set, falling back to the two-digit major group when fewer than two companies share the exact code. Classification codes are broad, so read the peer list as a screen, not a verdict.

### How does Zebra Technologies rank among all companies in its SEC industry?

Among 5 SEC filers under SIC code 3560, Zebra Technologies ranks 3 by latest revenue, and 3 of 5 by operating margin (13.0% against a median of 13.0%).

## References

- [SEC EDGAR: ZEBRA TECHNOLOGIES CORP Form 10-K filed February 12, 2026](https://www.sec.gov/Archives/edgar/data/877212/000162828026007668/zbra-20251231.htm)
- [SEC EDGAR: ZEBRA TECHNOLOGIES CORP annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=877212&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)

## Related Pages

- [Zebra Technologies company dossier](https://www.getswoopr.com/stocks/companies/zebra-technologies/)
- [Zebra Technologies financial metrics](https://www.getswoopr.com/stocks/companies/zebra-technologies/metrics/)
- [Zebra Technologies financial risk indicators](https://www.getswoopr.com/stocks/companies/zebra-technologies/risks/)
- [Zebra Technologies peer comparison](https://www.getswoopr.com/stocks/companies/zebra-technologies/competitors/)
- [Zebra Technologies business model and revenue mix](https://www.getswoopr.com/stocks/companies/zebra-technologies/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).
