---
title: "Walt Disney Company (The) Business Model"
description: "Walt Disney Company (The) revenue by business segment and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/walt-disney-company-the/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Walt Disney Company (The) Business Model: How Walt Disney Company (The) Makes Money

## Direct Answer

Walt Disney Company (The) reports revenue across 3 business segments in its fiscal 2025 Form 10-K. Entertainment is the largest, with $42.5 billion of revenue (45% of the total), followed by Experiences at $36.2 billion (38%).

## How Does Walt Disney Company (The) Make Money?

No single line supplies a majority of revenue: the largest, Entertainment, is 45%, which spreads Walt Disney Company (The)'s exposure across several demand drivers. Between fiscal 2024 and 2025, Experiences grew fastest (+5.9%) and Sports slowest (+0.3%), so the revenue mix tilts toward Experiences while that gap lasts.

| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Entertainment | $42.5 billion | $41.2 billion | 45.0% | 3.1% |
| Experiences | $36.2 billion | $34.2 billion | 38.3% | 5.9% |
| Sports | $17.7 billion | $17.6 billion | 18.7% | 0.3% |

![Bar chart of Walt Disney Company (The) revenue by segment for fiscal 2025: Entertainment 45.0%, Experiences 38.3%, Sports 18.7%.](https://www.getswoopr.com/images/charts/walt-disney-company-the-business-model-segment-mix.webp)
*Walt Disney Company (The) revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does Walt Disney Company (The)'s Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Americas | $76.4 billion | $72.2 billion | 80.9% | 5.9% |
| Europe | $11.1 billion | $10.3 billion | 11.7% | 7.9% |
| Asia Pacific | $6.9 billion | $8.9 billion | 7.3% | -22.6% |

## What the Segment Figures Do Not Show

The rows above add up to 102% of Walt Disney Company (The)'s reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Walt Disney Company (The) reported in the segment note and revenue disclosures of its Form 10-K filed November 13, 2025 (accession 0001744489-25-000155), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Walt Disney Company (The)'s business segments?

In its fiscal 2025 Form 10-K, Walt Disney Company (The) reports revenue for Entertainment, Experiences and Sports.

### Which part of Walt Disney Company (The) brings in the most revenue?

Entertainment, with $42.5 billion of revenue in fiscal 2025, or 45% of the total.

### Where does Walt Disney Company (The) report its segment results?

In the segment note to the financial statements in its Form 10-K, most recently filed November 13, 2025, alongside management's discussion of each segment's results.

## References

- [SEC EDGAR: Walt Disney Co Form 10-K filed November 13, 2025](https://www.sec.gov/Archives/edgar/data/1744489/000174448925000155/dis-20250927.htm)
- [SEC EDGAR: Walt Disney Co annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1744489&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

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**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).
