--- title: "Visa Inc.: Business Model" description: "Visa Inc. revenue by region from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained." canonical: https://www.getswoopr.com/stocks/companies/visa-inc/business-model/ source: "Swoopr Investment: https://www.getswoopr.com" --- # Visa Inc.: Business Model & Revenue Engine ## Direct Answer Visa Inc. reports revenue across 2 geographic regions in its fiscal 2025 Form 10-K. Outside the United States is the largest, with $24.4 billion of revenue (61% of the total), followed by United States at $15.6 billion (39%). 39% of revenue came from the United States. ## How Does Visa Inc. Make Money? Outside the United States supplies 61% of revenue, so Visa Inc.'s results move mostly with that one region; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Outside the United States grew fastest (+15.2%) and United States slowest (+5.8%), so the revenue mix tilts toward Outside the United States while that gap lasts. | Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change | | --- | --- | --- | --- | --- | | Outside the United States | $24.4 billion | $21.1 billion | 60.9% | 15.2% | | United States | $15.6 billion | $14.8 billion | 39.1% | 5.8% | ![Bar chart of Visa Inc. revenue by region for fiscal 2025: Outside the United States 60.9%, United States 39.1%.](https://www.getswoopr.com/images/charts/visa-inc-business-model-segment-mix.webp) *Visa Inc. revenue by region as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.* ## What the Segment Figures Do Not Show The rows above add up to 100% of Visa Inc.'s reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin. ## Where These Numbers Come From Every figure on this page is a value Visa Inc. reported in the segment note and revenue disclosures of its Form 10-K filed November 6, 2025 (accession 0001403161-25-000089), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading. Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation. ## Frequently Asked Questions ### What are Visa Inc.'s main regions? In its fiscal 2025 Form 10-K, Visa Inc. reports revenue for Outside the United States and United States. ### Which part of Visa Inc. brings in the most revenue? Outside the United States, with $24.4 billion of revenue in fiscal 2025, or 61% of the total. ### How much of Visa Inc.'s revenue comes from outside the United States? 61% in fiscal 2025, by the geographic breakdown Visa Inc. reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies. ## References - [SEC EDGAR: VISA INC. Form 10-K filed November 6, 2025](https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm) - [SEC EDGAR: VISA INC. annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1403161&type=10-K) - [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces) - [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets) ## Related Pages - [Visa Inc. company dossier](https://www.getswoopr.com/stocks/companies/visa-inc/) - [Visa Inc. financial metrics](https://www.getswoopr.com/stocks/companies/visa-inc/metrics/) - [Visa Inc. financial risk indicators](https://www.getswoopr.com/stocks/companies/visa-inc/risks/) - [Visa Inc. peer comparison](https://www.getswoopr.com/stocks/companies/visa-inc/competitors/) - [Visa Inc. business model and revenue mix](https://www.getswoopr.com/stocks/companies/visa-inc/business-model/) - [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/) **[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)** Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. 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