---
title: "United Rentals: Business Model"
description: "United Rentals revenue by business segment and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/united-rentals/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# United Rentals: Business Model & Revenue Engine

## Direct Answer

United Rentals reports revenue across 2 business segments in its fiscal 2025 Form 10-K. General Rentals is the largest, with $11.0 billion of revenue (68% of the total), followed by Specialty at $5.1 billion (32%). 91% of revenue came from the United States.

## How Does United Rentals Make Money?

General Rentals supplies 68% of revenue, so United Rentals's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Specialty grew fastest (+13.3%) and General Rentals slowest (+1.4%), so the revenue mix tilts toward Specialty while that gap lasts.

| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| General Rentals | $11.0 billion | $10.8 billion | 68.3% | 1.4% |
| Specialty | $5.1 billion | $4.5 billion | 31.7% | 13.3% |

![Bar chart of United Rentals revenue by segment for fiscal 2025: General Rentals 68.3%, Specialty 31.7%.](https://www.getswoopr.com/images/charts/united-rentals-business-model-segment-mix.webp)
*United Rentals revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## What Does United Rentals Sell?

United Rentals also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.

| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Owned Equipment Rentals | $11.0 billion | $10.6 billion | 68.6% | 4.6% |
| Rental Equipment | $1.4 billion | $1.5 billion | 8.8% | -7.1% |
| Other Rental Revenue | $1.3 billion | $1.1 billion | 8.3% | 16.4% |
| Service and Other Revenues | $369 million | $358 million | 2.3% | 3.1% |
| New Equipment | $348 million | $282 million | 2.2% | 23.4% |
| Rerent Revenue | $275 million | $258 million | 1.7% | 6.6% |
| Contractor Supplies | $163 million | $155 million | 1.0% | 5.2% |

## Where Does United Rentals's Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| United States | $14.7 billion | $14.0 billion | 91.1% | 4.9% |
| Outside the United States | $1.4 billion | $1.4 billion | 8.9% | 5.5% |

## What the Segment Figures Do Not Show

The rows above add up to 100% of United Rentals's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value United Rentals reported in the segment note and revenue disclosures of its Form 10-K filed January 28, 2026 (accession 0001067701-26-000007), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are United Rentals's business segments?

In its fiscal 2025 Form 10-K, United Rentals reports revenue for General Rentals and Specialty.

### Which part of United Rentals brings in the most revenue?

General Rentals, with $11.0 billion of revenue in fiscal 2025, or 68% of the total.

### How much of United Rentals's revenue comes from outside the United States?

9% in fiscal 2025, by the geographic breakdown United Rentals reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.

## References

- [SEC EDGAR: UNITED RENTALS, INC. Form 10-K filed January 28, 2026](https://www.sec.gov/Archives/edgar/data/1067701/000106770126000007/uri-20251231.htm)
- [SEC EDGAR: UNITED RENTALS, INC. annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1067701&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [United Rentals company dossier](https://www.getswoopr.com/stocks/companies/united-rentals/)
- [United Rentals financial metrics](https://www.getswoopr.com/stocks/companies/united-rentals/metrics/)
- [United Rentals financial risk indicators](https://www.getswoopr.com/stocks/companies/united-rentals/risks/)
- [United Rentals peer comparison](https://www.getswoopr.com/stocks/companies/united-rentals/competitors/)
- [United Rentals business model and revenue mix](https://www.getswoopr.com/stocks/companies/united-rentals/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).