--- title: "The Trade Desk: History & Research Timeline" description: "History & Research Timeline for The Trade Desk (TTD)." canonical: https://www.getswoopr.com/stocks/companies/the-trade-desk/history/ source: "Swoopr Investment: https://www.getswoopr.com" --- # The Trade Desk: History & Research Timeline ## Direct answer The Trade Desk (TTD) is a Communication Services company and a constituent of the S&P 500 Equal Weight Index. This guide covers The Trade Desk's business model, financial metrics, competitive position, risk factors, and index membership as an educational business primer. It does not constitute personalized investment advice or a buy, sell, or price-target recommendation. ## What Has The Trade Desk Reported for Revenue Over Time? The Trade Desk reported revenue of $2.9 billion for the fiscal year ended December 31, 2025, against $1.6 billion for the year ended December 31, 2022. That is a compound annual growth rate of 22.4% over 3 years. The figures are as reported in its annual filings and are not adjusted for acquisitions, disposals or changes in accounting. | Fiscal year | Revenue | Growth | Operating income | Net income | | --- | --- | --- | --- | --- | | FY2022ended December 31, 2022 | $1.6 billion | n/a | $114 million | $53 million | | FY2023ended December 31, 2023 | $1.9 billion | +23.3% | $200 million | $179 million | | FY2024ended December 31, 2024 | $2.4 billion | +25.6% | $427 million | $393 million | | FY2025ended December 31, 2025 | $2.9 billion | +18.5% | $589 million | $443 million | ## Verified anchors - **2009** - founding or lineage field in the current constituent metadata. - **2025-07-18** - S&P 500 addition date for `TTD` in the constituent registry. - **2026-09-15** - current S&P 500 Equal Weight snapshot date used by Swoopr. ### Founding and predecessor businesses Research this stage specifically for The Trade Desk. Add an event only when a primary or high-quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Initial public-market history Research this stage specifically for The Trade Desk. Add an event only when a primary or high-quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Major products or market entries Research this stage specifically for The Trade Desk. Add an event only when a primary or high-quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Transformative acquisitions and divestitures Research this stage specifically for The Trade Desk. Add an event only when a primary or high-quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Restructurings and spin-offs Research this stage specifically for The Trade Desk. Add an event only when a primary or high-quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Leadership transitions Research this stage specifically for The Trade Desk. Add an event only when a primary or high-quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Regulatory or legal turning points Research this stage specifically for The Trade Desk. Add an event only when a primary or high-quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Crises and recoveries Research this stage specifically for The Trade Desk. Add an event only when a primary or high- quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Strategic pivots Research this stage specifically for The Trade Desk. Add an event only when a primary or high- quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ### Current-era operating model Research this stage specifically for The Trade Desk. Add an event only when a primary or high-quality authoritative source establishes the date and significance. Explain **why the event changed the economics**, not merely that it happened. Link material events to the current business model, segment mix, capital structure, competitive position, or risk profile. ## References - [SEC filings for The Trade Desk](https://www.sec.gov/edgar/browse/?CIK=1671933&owner=exclude) - [S&P 500 Equal Weight Index](https://www.spglobal.com/spdji/en/indices/equity/sp-500-equal-weight-index/) - [S&P U.S. Indices Methodology](https://www.spglobal.com/spdji/en/documents/methodologies/methodology-sp-us-indices.pdf) [Return to the main The Trade Desk dossier](https://www.getswoopr.com/stocks/companies/the-trade-desk/). **[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)** Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).