---
title: "ServiceNow: Business Model"
description: "ServiceNow revenue by product line and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/servicenow/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# ServiceNow: Business Model & Revenue Engine

## Direct Answer

ServiceNow reports revenue across 2 product and service lines in its fiscal 2025 Form 10-K. License and Service is the largest, with $12.9 billion of revenue (97% of the total), followed by Technology Service at $395 million (3%).

## How Does ServiceNow Make Money?

License and Service supplies 97% of revenue, so ServiceNow's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, License and Service grew fastest (+21.0%) and Technology Service slowest (+16.9%), so the revenue mix tilts toward License and Service while that gap lasts.

| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| License and Service | $12.9 billion | $10.6 billion | 97.0% | 21.0% |
| Technology Service | $395 million | $338 million | 3.0% | 16.9% |

![Bar chart of ServiceNow revenue by product line for fiscal 2025: License and Service 97.0%, Technology Service 3.0%.](https://www.getswoopr.com/images/charts/servicenow-business-model-segment-mix.webp)
*ServiceNow revenue by product line as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does ServiceNow's Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| North America | $8.3 billion | $6.9 billion | 62.9% | 20.8% |
| EMEA | $3.4 billion | $2.8 billion | 25.6% | 20.0% |
| Asia Pacific and Other | $1.5 billion | $1.2 billion | 11.5% | 23.1% |

## What the Segment Figures Do Not Show

The rows above add up to 100% of ServiceNow's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value ServiceNow reported in the segment note and revenue disclosures of its Form 10-K filed January 29, 2026 (accession 0001373715-26-000007), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are ServiceNow's main products and services?

In its fiscal 2025 Form 10-K, ServiceNow reports revenue for License and Service and Technology Service.

### Which part of ServiceNow brings in the most revenue?

License and Service, with $12.9 billion of revenue in fiscal 2025, or 97% of the total.

### Where does ServiceNow report its segment results?

In the segment note to the financial statements in its Form 10-K, most recently filed January 29, 2026, alongside management's discussion of each segment's results.

## References

- [SEC EDGAR: ServiceNow, Inc. Form 10-K filed January 29, 2026](https://www.sec.gov/Archives/edgar/data/1373715/000137371526000007/now-20251231.htm)
- [SEC EDGAR: ServiceNow, Inc. annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1373715&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [ServiceNow company dossier](https://www.getswoopr.com/stocks/companies/servicenow/)
- [ServiceNow financial metrics](https://www.getswoopr.com/stocks/companies/servicenow/metrics/)
- [ServiceNow financial risk indicators](https://www.getswoopr.com/stocks/companies/servicenow/risks/)
- [ServiceNow peer comparison](https://www.getswoopr.com/stocks/companies/servicenow/competitors/)
- [ServiceNow business model and revenue mix](https://www.getswoopr.com/stocks/companies/servicenow/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).