---
title: "Rollins, Inc.: Business Model"
description: "Rollins, Inc. revenue by product line and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/rollins-inc/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Rollins, Inc.: Business Model & Revenue Engine

## Direct Answer

Rollins, Inc. reports revenue across 5 product and service lines in its fiscal 2025 Form 10-K. Residential Revenue is the largest, with $1.7 billion of revenue (45% of the total), followed by Commercial Revenue at $1.2 billion (33%). 93% of revenue came from the United States.

## How Does Rollins, Inc. Make Money?

No single line supplies a majority of revenue: the largest, Residential Revenue, is 45%, which spreads Rollins, Inc.'s exposure across several demand drivers. Between fiscal 2024 and 2025, Termite and Ancillary Revenues grew fastest (+13.6%) and Franchise slowest (-5.3%), so the revenue mix tilts toward Termite and Ancillary Revenues while that gap lasts.

| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Residential Revenue | $1.7 billion | $1.5 billion | 45.0% | 10.3% |
| Commercial Revenue | $1.2 billion | $1.1 billion | 33.1% | 10.5% |
| Termite and Ancillary Revenues | $782 million | $688 million | 20.8% | 13.6% |
| Other Revenues | $25 million | $23 million | 0.7% | 13.2% |
| Franchise | $16 million | $17 million | 0.4% | -5.3% |

![Bar chart of Rollins, Inc. revenue by product line for fiscal 2025: Residential Revenue 45.0%, Commercial Revenue 33.1%, Termite and Ancillary Revenues 20.8%, Other Revenues 0.7%, Franchise 0.4%.](https://www.getswoopr.com/images/charts/rollins-inc-business-model-segment-mix.webp)
*Rollins, Inc. revenue by product line as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does Rollins, Inc.'s Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| United States | $3.5 billion | $3.1 billion | 92.8% | 11.1% |
| Outside the United States | $270 million | $245 million | 7.2% | 9.9% |

## What the Segment Figures Do Not Show

The rows above add up to 100% of Rollins, Inc.'s reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Rollins, Inc. reported in the segment note and revenue disclosures of its Form 10-K filed February 12, 2026 (accession 0000084839-26-000008), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Rollins, Inc.'s main products and services?

In its fiscal 2025 Form 10-K, Rollins, Inc. reports revenue for Residential Revenue, Commercial Revenue, Termite and Ancillary Revenues, Other Revenues and Franchise.

### Which part of Rollins, Inc. brings in the most revenue?

Residential Revenue, with $1.7 billion of revenue in fiscal 2025, or 45% of the total.

### How much of Rollins, Inc.'s revenue comes from outside the United States?

7% in fiscal 2025, by the geographic breakdown Rollins, Inc. reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.

## References

- [SEC EDGAR: ROLLINS INC Form 10-K filed February 12, 2026](https://www.sec.gov/Archives/edgar/data/84839/000008483926000008/rol-20251231.htm)
- [SEC EDGAR: ROLLINS INC annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=84839&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [Rollins, Inc. company dossier](https://www.getswoopr.com/stocks/companies/rollins-inc/)
- [Rollins, Inc. financial metrics](https://www.getswoopr.com/stocks/companies/rollins-inc/metrics/)
- [Rollins, Inc. financial risk indicators](https://www.getswoopr.com/stocks/companies/rollins-inc/risks/)
- [Rollins, Inc. peer comparison](https://www.getswoopr.com/stocks/companies/rollins-inc/competitors/)
- [Rollins, Inc. business model and revenue mix](https://www.getswoopr.com/stocks/companies/rollins-inc/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).