---
title: "Rockwell Automation: Business Model"
description: "Rockwell Automation revenue by business segment from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/rockwell-automation/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Rockwell Automation: Business Model & Revenue Engine

## Direct Answer

Rockwell Automation reports revenue across 3 business segments in its fiscal 2025 Form 10-K. Intelligent Devices is the largest, with $3.8 billion of revenue (45% of the total), followed by Software and Control at $2.4 billion (29%).

## How Does Rockwell Automation Make Money?

No single line supplies a majority of revenue: the largest, Intelligent Devices, is 45%, which spreads Rockwell Automation's exposure across several demand drivers. Between fiscal 2024 and 2025, Software and Control grew fastest (+9.0%) and Lifecycle Services slowest (-3.1%), so the revenue mix tilts toward Software and Control while that gap lasts.

| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Intelligent Devices | $3.8 billion | $3.8 billion | 45.0% | -1.3% |
| Software and Control | $2.4 billion | $2.2 billion | 28.6% | 9.0% |
| Lifecycle Services | $2.2 billion | $2.3 billion | 26.4% | -3.1% |

![Bar chart of Rockwell Automation revenue by segment for fiscal 2025: Intelligent Devices 45.0%, Software and Control 28.6%, Lifecycle Services 26.4%.](https://www.getswoopr.com/images/charts/rockwell-automation-business-model-segment-mix.webp)
*Rockwell Automation revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## What Does Rockwell Automation Sell?

Rockwell Automation also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.

| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Products and Solutions | $7.4 billion | $7.3 billion | 88.3% | 0.5% |
| Service | $978 million | $933 million | 11.7% | 4.8% |

## What the Segment Figures Do Not Show

The rows above add up to 100% of Rockwell Automation's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Rockwell Automation reported in the segment note and revenue disclosures of its Form 10-K filed November 12, 2025 (accession 0001024478-25-000116), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Rockwell Automation's business segments?

In its fiscal 2025 Form 10-K, Rockwell Automation reports revenue for Intelligent Devices, Software and Control and Lifecycle Services.

### Which part of Rockwell Automation brings in the most revenue?

Intelligent Devices, with $3.8 billion of revenue in fiscal 2025, or 45% of the total.

### Where does Rockwell Automation report its segment results?

In the segment note to the financial statements in its Form 10-K, most recently filed November 12, 2025, alongside management's discussion of each segment's results.

## References

- [SEC EDGAR: ROCKWELL AUTOMATION, INC Form 10-K filed November 12, 2025](https://www.sec.gov/Archives/edgar/data/1024478/000102447825000116/rok-20250930.htm)
- [SEC EDGAR: ROCKWELL AUTOMATION, INC annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1024478&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

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- [Rockwell Automation peer comparison](https://www.getswoopr.com/stocks/companies/rockwell-automation/competitors/)
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**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).