---
title: "Reddit: Business Model & Revenue Engine"
description: "Reddit revenue by product line and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/reddit/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Reddit: Business Model & Revenue Engine

## Direct Answer

Reddit reports revenue across 2 product and service lines in its fiscal 2025 Form 10-K. Advertising is the largest, with $2.1 billion of revenue (94% of the total), followed by Other Revenue at $140 million (6%). 81% of revenue came from the United States.

## How Does Reddit Make Money?

Advertising supplies 94% of revenue, so Reddit's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Advertising grew fastest (+74.0%) and Other Revenue slowest (+22.0%), so the revenue mix tilts toward Advertising while that gap lasts.

| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Advertising | $2.1 billion | $1.2 billion | 93.6% | 74.0% |
| Other Revenue | $140 million | $115 million | 6.4% | 22.0% |

![Bar chart of Reddit revenue by product line for fiscal 2025: Advertising 93.6%, Other Revenue 6.4%.](https://www.getswoopr.com/images/charts/reddit-business-model-segment-mix.webp)
*Reddit revenue by product line as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does Reddit's Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| United States | $1.8 billion | $1.1 billion | 81.1% | 67.9% |
| Outside the United States | $417 million | $237 million | 18.9% | 76.2% |

## What the Segment Figures Do Not Show

The rows above add up to 100% of Reddit's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Reddit reported in the segment note and revenue disclosures of its Form 10-K filed February 6, 2026 (accession 0001713445-26-000022), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Reddit's main products and services?

In its fiscal 2025 Form 10-K, Reddit reports revenue for Advertising and Other Revenue.

### Which part of Reddit brings in the most revenue?

Advertising, with $2.1 billion of revenue in fiscal 2025, or 94% of the total.

### How much of Reddit's revenue comes from outside the United States?

19% in fiscal 2025, by the geographic breakdown Reddit reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.

## References

- [SEC EDGAR: Reddit, Inc. Form 10-K filed February 6, 2026](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm)
- [SEC EDGAR: Reddit, Inc. annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1713445&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [Reddit company dossier](https://www.getswoopr.com/stocks/companies/reddit/)
- [Reddit financial metrics](https://www.getswoopr.com/stocks/companies/reddit/metrics/)
- [Reddit financial risk indicators](https://www.getswoopr.com/stocks/companies/reddit/risks/)
- [Reddit peer comparison](https://www.getswoopr.com/stocks/companies/reddit/competitors/)
- [Reddit business model and revenue mix](https://www.getswoopr.com/stocks/companies/reddit/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).