---
title: "Prudential Financial: Business Model"
description: "Prudential Financial revenue by region from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/prudential-financial/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Prudential Financial: Business Model & Revenue Engine

## Direct Answer

Prudential Financial reports revenue across 3 geographic regions in its fiscal 2025 Form 10-K. United States is the largest, with $36.8 billion of revenue (61% of the total), followed by Japan at $13.5 billion (22%). 61% of revenue came from the United States.

## How Does Prudential Financial Make Money?

United States supplies 61% of revenue, so Prudential Financial's results move mostly with that one region; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Non US and Excluding Japan grew fastest (+29.8%) and United States slowest (-24.2%), so the revenue mix tilts toward Non US and Excluding Japan while that gap lasts.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| United States | $36.8 billion | $48.6 billion | 60.6% | -24.2% |
| Japan | $13.5 billion | $13.8 billion | 22.2% | -2.0% |
| Non US and Excluding Japan | $10.5 billion | $8.1 billion | 17.3% | 29.8% |

![Bar chart of Prudential Financial revenue by region for fiscal 2025: United States 60.6%, Japan 22.2%, Non US and Excluding Japan 17.3%.](https://www.getswoopr.com/images/charts/prudential-financial-business-model-segment-mix.webp)
*Prudential Financial revenue by region as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## What the Segment Figures Do Not Show

The rows above add up to 100% of Prudential Financial's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Prudential Financial reported in the segment note and revenue disclosures of its Form 10-K filed February 12, 2026 (accession 0001137774-26-000048), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Prudential Financial's main regions?

In its fiscal 2025 Form 10-K, Prudential Financial reports revenue for United States, Japan and Non US and Excluding Japan.

### Which part of Prudential Financial brings in the most revenue?

United States, with $36.8 billion of revenue in fiscal 2025, or 61% of the total.

### How much of Prudential Financial's revenue comes from outside the United States?

39% in fiscal 2025, by the geographic breakdown Prudential Financial reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.

## References

- [SEC EDGAR: PRUDENTIAL FINANCIAL INC Form 10-K filed February 12, 2026](https://www.sec.gov/Archives/edgar/data/1137774/000113777426000048/pru-20251231.htm)
- [SEC EDGAR: PRUDENTIAL FINANCIAL INC annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1137774&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

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**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).