---
title: "Procter & Gamble: Business Model"
description: "Procter & Gamble revenue by business segment and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/procter-and-gamble/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Procter & Gamble: Business Model & Revenue Engine

## Direct Answer

Procter & Gamble reports revenue across 5 business segments in its fiscal 2025 Form 10-K. Fabric Home Care is the largest, with $29.6 billion of revenue (35% of the total), followed by Baby Feminine Family Care at $20.2 billion (24%). 49% of revenue came from the United States.

## How Does Procter & Gamble Make Money?

No single line supplies a majority of revenue: the largest, Fabric Home Care, is 35%, which spreads Procter & Gamble's exposure across several demand drivers. Between fiscal 2024 and 2025, Health Care grew fastest (+1.7%) and Beauty slowest (-1.7%), so the revenue mix tilts toward Health Care while that gap lasts.

| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Fabric Home Care | $29.6 billion | $29.5 billion | 35.1% | 0.4% |
| Baby Feminine Family Care | $20.2 billion | $20.3 billion | 24.0% | -0.1% |
| Beauty | $15.0 billion | $15.2 billion | 17.8% | -1.7% |
| Health Care | $12.0 billion | $11.8 billion | 14.2% | 1.7% |
| Grooming | $6.7 billion | $6.7 billion | 7.9% | 0.1% |

![Bar chart of Procter & Gamble revenue by segment for fiscal 2025: Fabric Home Care 35.1%, Baby Feminine Family Care 24.0%, Beauty 17.8%, Health Care 14.2%, Grooming 7.9%.](https://www.getswoopr.com/images/charts/procter-and-gamble-business-model-segment-mix.webp)
*Procter & Gamble revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does Procter & Gamble's Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Outside the United States | $42.7 billion | $43.5 billion | 50.7% | -1.8% |
| United States | $41.6 billion | $40.5 billion | 49.4% | 2.7% |

## What the Segment Figures Do Not Show

The rows above add up to 99% of Procter & Gamble's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Procter & Gamble reported in the segment note and revenue disclosures of its Form 10-K filed August 4, 2025 (accession 0000080424-25-000076), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Procter & Gamble's business segments?

In its fiscal 2025 Form 10-K, Procter & Gamble reports revenue for Fabric Home Care, Baby Feminine Family Care, Beauty, Health Care and Grooming.

### Which part of Procter & Gamble brings in the most revenue?

Fabric Home Care, with $29.6 billion of revenue in fiscal 2025, or 35% of the total.

### How much of Procter & Gamble's revenue comes from outside the United States?

51% in fiscal 2025, by the geographic breakdown Procter & Gamble reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.

## References

- [SEC EDGAR: PROCTER & GAMBLE Co Form 10-K filed August 4, 2026](https://www.sec.gov/Archives/edgar/data/80424/000008042426000103/pg-20260630.htm)
- [SEC EDGAR: PROCTER & GAMBLE Co annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=80424&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [Procter & Gamble company dossier](https://www.getswoopr.com/stocks/companies/procter-and-gamble/)
- [Procter & Gamble financial metrics](https://www.getswoopr.com/stocks/companies/procter-and-gamble/metrics/)
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- [Procter & Gamble peer comparison](https://www.getswoopr.com/stocks/companies/procter-and-gamble/competitors/)
- [Procter & Gamble business model and revenue mix](https://www.getswoopr.com/stocks/companies/procter-and-gamble/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

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