---
title: "Omnicom Group: Business Model"
description: "Omnicom Group revenue by product line from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/omnicom-group/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Omnicom Group: Business Model & Revenue Engine

## Direct Answer

Omnicom Group reports revenue across 7 product and service lines in its fiscal 2025 Form 10-K. Advertising is the largest, with $10.0 billion of revenue (58% of the total), followed by Precision Marketing at $1.9 billion (11%).

## How Does Omnicom Group Make Money?

No single line supplies a majority of revenue: the largest, Advertising, is 58%, which spreads Omnicom Group's exposure across several demand drivers. Between fiscal 2024 and 2025, Experiential grew fastest (+19.9%) and Commerce and Branding slowest (-15.0%), so the revenue mix tilts toward Experiential while that gap lasts.

| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Advertising | $10.0 billion | $8.7 billion | 58.0% | 15.7% |
| Precision Marketing | $1.9 billion | $1.8 billion | 11.2% | 9.1% |
| Publicrelations | $1.6 billion | $1.6 billion | 9.3% | -1.7% |
| Health Care | $1.4 billion | $1.3 billion | 8.0% | 3.2% |
| Experiential | $863 million | $720 million | 5.0% | 19.9% |
| Execution Support | $844 million | $833 million | 4.9% | 1.3% |
| Commerce and Branding | $618 million | $726 million | 3.6% | -15.0% |

![Bar chart of Omnicom Group revenue by product line for fiscal 2025: Advertising 58.0%, Precision Marketing 11.2%, Publicrelations 9.3%, Health Care 8.0%, Experiential 5.0%, Execution Support 4.9%, Commerce and Branding 3.6%.](https://www.getswoopr.com/images/charts/omnicom-group-business-model-segment-mix.webp)
*Omnicom Group revenue by product line as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## What the Segment Figures Do Not Show

The rows above add up to 100% of Omnicom Group's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Omnicom Group reported in the segment note and revenue disclosures of its Form 10-K filed February 20, 2026 (accession 0000029989-26-000006), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Omnicom Group's main products and services?

In its fiscal 2025 Form 10-K, Omnicom Group reports revenue for Advertising, Precision Marketing, Publicrelations, Health Care, Experiential, Execution Support and Commerce and Branding.

### Which part of Omnicom Group brings in the most revenue?

Advertising, with $10.0 billion of revenue in fiscal 2025, or 58% of the total.

### Where does Omnicom Group report its segment results?

In the segment note to the financial statements in its Form 10-K, most recently filed February 20, 2026, alongside management's discussion of each segment's results.

## References

- [SEC EDGAR: OMNICOM GROUP INC. Form 10-K filed February 20, 2026](https://www.sec.gov/Archives/edgar/data/29989/000002998926000006/omc-20251231.htm)
- [SEC EDGAR: OMNICOM GROUP INC. annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=29989&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [Omnicom Group company dossier](https://www.getswoopr.com/stocks/companies/omnicom-group/)
- [Omnicom Group financial metrics](https://www.getswoopr.com/stocks/companies/omnicom-group/metrics/)
- [Omnicom Group financial risk indicators](https://www.getswoopr.com/stocks/companies/omnicom-group/risks/)
- [Omnicom Group peer comparison](https://www.getswoopr.com/stocks/companies/omnicom-group/competitors/)
- [Omnicom Group business model and revenue mix](https://www.getswoopr.com/stocks/companies/omnicom-group/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).