---
title: "Masco: Business Model & Revenue Engine"
description: "Masco revenue by business segment and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/masco/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Masco: Business Model & Revenue Engine

## Direct Answer

Masco reports revenue across 2 business segments in its fiscal 2025 Form 10-K. Plumbing Products is the largest, with $5.0 billion of revenue (66% of the total), followed by Decorative Architectural Products at $2.6 billion (34%).

## How Does Masco Make Money?

Plumbing Products supplies 66% of revenue, so Masco's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Plumbing Products grew fastest (+2.9%) and Decorative Architectural Products slowest (-13.6%), so the revenue mix tilts toward Plumbing Products while that gap lasts.

| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Plumbing Products | $5.0 billion | $4.9 billion | 66.0% | 2.9% |
| Decorative Architectural Products | $2.6 billion | $3.0 billion | 34.0% | -13.6% |

![Bar chart of Masco revenue by segment for fiscal 2025: Plumbing Products 66.0%, Decorative Architectural Products 34.0%.](https://www.getswoopr.com/images/charts/masco-business-model-segment-mix.webp)
*Masco revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does Masco's Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| North America | $6.0 billion | $6.3 billion | 78.7% | -5.0% |
| Outside the United States | $1.6 billion | $1.6 billion | 21.3% | 3.1% |

## What the Segment Figures Do Not Show

The rows above add up to 100% of Masco's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Masco reported in the segment note and revenue disclosures of its Form 10-K filed February 10, 2026 (accession 0000062996-26-000005), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Masco's business segments?

In its fiscal 2025 Form 10-K, Masco reports revenue for Plumbing Products and Decorative Architectural Products.

### Which part of Masco brings in the most revenue?

Plumbing Products, with $5.0 billion of revenue in fiscal 2025, or 66% of the total.

### Where does Masco report its segment results?

In the segment note to the financial statements in its Form 10-K, most recently filed February 10, 2026, alongside management's discussion of each segment's results.

## References

- [SEC EDGAR: MASCO CORP /DE/ Form 10-K filed February 10, 2026](https://www.sec.gov/Archives/edgar/data/62996/000006299626000005/mas-20251231.htm)
- [SEC EDGAR: MASCO CORP /DE/ annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=62996&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

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- [Masco company dossier](https://www.getswoopr.com/stocks/companies/masco/)
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- [Masco peer comparison](https://www.getswoopr.com/stocks/companies/masco/competitors/)
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**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).