---
title: "Generac: Business Model & Revenue Engine"
description: "Generac revenue by business segment from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/generac/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Generac: Business Model & Revenue Engine

## Direct Answer

Generac reports revenue across 2 business segments in its fiscal 2025 Form 10-K. Domestic is the largest, with $3.5 billion of revenue (83% of the total), followed by International at $738 million (18%).

## How Does Generac Make Money?

Domestic supplies 83% of revenue, so Generac's results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, International grew fastest (+1.8%) and Domestic slowest (-2.9%), so the revenue mix tilts toward International while that gap lasts.

| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Domestic | $3.5 billion | $3.6 billion | 83.0% | -2.9% |
| International | $738 million | $725 million | 17.5% | 1.8% |

![Bar chart of Generac revenue by segment for fiscal 2025: Domestic 83.0%, International 17.5%.](https://www.getswoopr.com/images/charts/generac-business-model-segment-mix.webp)
*Generac revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## What Does Generac Sell?

Generac also breaks revenue down by product and service line, which shows what customers pay for rather than how management organizes the business.

| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Residential Power Products | $2.3 billion | $2.4 billion | 53.9% | -6.8% |
| Commercial and Industrial Power Products | $1.5 billion | $1.4 billion | 34.6% | 4.9% |
| Other Products and Services | $485 million | $473 million | 11.5% | 2.5% |
| Intersegment Sales | $62 million | $65 million | 1.5% | -3.4% |

## What the Segment Figures Do Not Show

The rows above add up to 101% of Generac's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Generac reported in the segment note and revenue disclosures of its Form 10-K filed February 18, 2026 (accession 0001437749-26-004568), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Generac's business segments?

In its fiscal 2025 Form 10-K, Generac reports revenue for Domestic and International.

### Which part of Generac brings in the most revenue?

Domestic, with $3.5 billion of revenue in fiscal 2025, or 83% of the total.

### Where does Generac report its segment results?

In the segment note to the financial statements in its Form 10-K, most recently filed February 18, 2026, alongside management's discussion of each segment's results.

## References

- [SEC EDGAR: GENERAC HOLDINGS INC. Form 10-K filed February 18, 2026](https://www.sec.gov/Archives/edgar/data/1474735/000143774926004568/gnrc20251231_10k.htm)
- [SEC EDGAR: GENERAC HOLDINGS INC. annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1474735&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

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- [Generac company dossier](https://www.getswoopr.com/stocks/companies/generac/)
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**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).