---
title: "Equifax: Business Model & Revenue Engine"
description: "Equifax revenue by region from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/equifax/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Equifax: Business Model & Revenue Engine

## Direct Answer

Equifax reports revenue across 5 geographic regions in its fiscal 2025 Form 10-K. United States is the largest, with $4.7 billion of revenue (77% of the total), followed by Other countries at $498 million (8%). 77% of revenue came from the United States.

## How Does Equifax Make Money?

United States supplies 77% of revenue, so Equifax's results move mostly with that one region; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, United States grew fastest (+7.7%) and Canada slowest (+2.5%), so the revenue mix tilts toward United States while that gap lasts.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| United States | $4.7 billion | $4.3 billion | 76.7% | 7.7% |
| Other countries | $498 million | $478 million | 8.2% | 4.4% |
| United Kingdom | $326 million | $303 million | 5.4% | 7.6% |
| Australia | $318 million | $309 million | 5.2% | 2.9% |
| Canada | $271 million | $265 million | 4.5% | 2.5% |

![Bar chart of Equifax revenue by region for fiscal 2025: United States 76.7%, Other countries 8.2%, United Kingdom 5.4%, Australia 5.2%, Canada 4.5%.](https://www.getswoopr.com/images/charts/equifax-business-model-segment-mix.webp)
*Equifax revenue by region as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## What the Segment Figures Do Not Show

The rows above add up to 100% of Equifax's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Equifax reported in the segment note and revenue disclosures of its Form 10-K filed February 19, 2026 (accession 0000033185-26-000010), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Equifax's main regions?

In its fiscal 2025 Form 10-K, Equifax reports revenue for United States, Other countries, United Kingdom, Australia and Canada.

### Which part of Equifax brings in the most revenue?

United States, with $4.7 billion of revenue in fiscal 2025, or 77% of the total.

### How much of Equifax's revenue comes from outside the United States?

23% in fiscal 2025, by the geographic breakdown Equifax reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.

## References

- [SEC EDGAR: EQUIFAX INC Form 10-K filed February 19, 2026](https://www.sec.gov/Archives/edgar/data/33185/000003318526000010/efx-20251231.htm)
- [SEC EDGAR: EQUIFAX INC annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=33185&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [Equifax company dossier](https://www.getswoopr.com/stocks/companies/equifax/)
- [Equifax financial metrics](https://www.getswoopr.com/stocks/companies/equifax/metrics/)
- [Equifax financial risk indicators](https://www.getswoopr.com/stocks/companies/equifax/risks/)
- [Equifax peer comparison](https://www.getswoopr.com/stocks/companies/equifax/competitors/)
- [Equifax business model and revenue mix](https://www.getswoopr.com/stocks/companies/equifax/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

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