---
title: "eBay Inc.: Business Model"
description: "eBay Inc. revenue by product line and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/ebay-inc/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# eBay Inc.: Business Model & Revenue Engine

## Direct Answer

eBay Inc. reports revenue across 2 product and service lines in its fiscal 2025 Form 10-K. Marketplace Revenues is the largest, with $9.1 billion of revenue (82% of the total), followed by Advertising Revenues at $2.0 billion (18%). 52% of revenue came from the United States.

## How Does eBay Inc. Make Money?

Marketplace Revenues supplies 82% of revenue, so eBay Inc.'s results move mostly with that one business; the others matter more for diversification than for the headline number. Between fiscal 2024 and 2025, Advertising Revenues grew fastest (+21.9%) and Marketplace Revenues slowest (+5.3%), so the revenue mix tilts toward Advertising Revenues while that gap lasts.

| Product or service | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Marketplace Revenues | $9.1 billion | $8.6 billion | 82.0% | 5.3% |
| Advertising Revenues | $2.0 billion | $1.6 billion | 18.0% | 21.9% |

![Bar chart of eBay Inc. revenue by product line for fiscal 2025: Marketplace Revenues 82.0%, Advertising Revenues 18.0%.](https://www.getswoopr.com/images/charts/ebay-inc-business-model-segment-mix.webp)
*eBay Inc. revenue by product line as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does eBay Inc.'s Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| United States | $5.8 billion | $5.2 billion | 52.2% | 10.5% |
| United Kingdom | $1.6 billion | $1.5 billion | 14.1% | 3.8% |
| Rest of World | $1.5 billion | $1.4 billion | 13.6% | 8.5% |
| China | $1.3 billion | $1.2 billion | 11.3% | 7.2% |
| Germany | $978 million | $972 million | 8.8% | 0.6% |

## What the Segment Figures Do Not Show

The rows above add up to 100% of eBay Inc.'s reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value eBay Inc. reported in the segment note and revenue disclosures of its Form 10-K filed February 19, 2026 (accession 0001065088-26-000027), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are eBay Inc.'s main products and services?

In its fiscal 2025 Form 10-K, eBay Inc. reports revenue for Marketplace Revenues and Advertising Revenues.

### Which part of eBay Inc. brings in the most revenue?

Marketplace Revenues, with $9.1 billion of revenue in fiscal 2025, or 82% of the total.

### How much of eBay Inc.'s revenue comes from outside the United States?

48% in fiscal 2025, by the geographic breakdown eBay Inc. reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.

## References

- [SEC EDGAR: EBAY INC Form 10-K filed February 19, 2026](https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm)
- [SEC EDGAR: EBAY INC annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1065088&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [eBay Inc. company dossier](https://www.getswoopr.com/stocks/companies/ebay-inc/)
- [eBay Inc. financial metrics](https://www.getswoopr.com/stocks/companies/ebay-inc/metrics/)
- [eBay Inc. financial risk indicators](https://www.getswoopr.com/stocks/companies/ebay-inc/risks/)
- [eBay Inc. peer comparison](https://www.getswoopr.com/stocks/companies/ebay-inc/competitors/)
- [eBay Inc. business model and revenue mix](https://www.getswoopr.com/stocks/companies/ebay-inc/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).