---
title: "Dollar General: Competitors"
description: "Dollar General compared with companies that share its SEC industry classification: revenue, growth and margins from SEC filings, and how peers are chosen."
canonical: https://www.getswoopr.com/stocks/companies/dollar-general/competitors/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Dollar General: Competitors & Industry Structure

## Direct Answer

SEC EDGAR classifies Dollar General under SIC code 5331 (Retail-Variety Stores). Among Swoopr's S&P 500 Equal Weight companies, 7 others share that classification; by latest reported revenue, Dollar General ranks 4 of 8. A filing classification is a starting point: a company's real competitors depend on its segments, which its 10-K describes.

## How Does Dollar General Compare With Its Peers?

| Company | Revenue (latest FY) | Revenue growth | Operating margin | Net margin |
| --- | --- | --- | --- | --- |
| [Walmart (WMT)](https://www.getswoopr.com/stocks/companies/walmart/) | $713 billion FY2026 | 4.7% | 4.2% | 3.1% |
| [Costco (COST)](https://www.getswoopr.com/stocks/companies/costco/) | $275 billion FY2025 | 8.2% | 3.8% | 2.9% |
| [Target Corporation (TGT)](https://www.getswoopr.com/stocks/companies/target-corporation/) | $105 billion FY2026 | -1.7% | 4.9% | 3.5% |
| **Dollar General (DG)** | $42.7 billion FY2026 | 5.2% | 5.2% | 3.5% |
| [BJ's Wholesale Club Holdings Inc. (BJ)](https://www.getswoopr.com/stocks/companies/bjs-wholesale-club-holdings-inc/) | $21.5 billion FY2026 | 4.7% | 3.8% | 2.7% |
| [Dollar Tree (DLTR)](https://www.getswoopr.com/stocks/companies/dollar-tree/) | $19.4 billion FY2026 | 10.4% | 8.5% | 6.6% |
| [Five Below Inc. (FIVE)](https://www.getswoopr.com/stocks/companies/five-below-inc/) | $4.8 billion FY2026 | 22.9% | 9.6% | 7.5% |
| [Ollie's Bargain Outlet Holdings Inc. (OLLI)](https://www.getswoopr.com/stocks/companies/ollies-bargain-outlet-holdings-inc/) | $2.6 billion FY2026 | 16.6% | 11.2% | 9.1% |

Revenue growth compares each company's latest fiscal year with the one before. Fiscal years do not always end on the same date, so treat close comparisons with care.

![Bar chart of operating margin for Dollar General and 7 peers: Walmart (WMT) 4.2%, Costco (COST) 3.8%, Target Corporation (TGT) 4.9%, Dollar General (DG) 5.2%, BJ's Wholesale Club Holdings Inc. (BJ) 3.8%, Dollar Tree (DLTR) 8.5%, Five Below Inc. (FIVE) 9.6%, Ollie's Bargain Outlet Holdings Inc. (OLLI) 11.2%.](https://www.getswoopr.com/images/charts/dollar-general-competitors-peer-margins.webp)
*Operating margin of Dollar General against companies sharing its SEC industry classification, from the table above. Select the chart to open it full size.*

## How Does Dollar General Rank Among All SEC Filers in Its Industry Code?

8 companies with annual reports in Swoopr's SEC dataset share SIC code 5331 (Retail-Variety Stores), a wider group than the S&P 500 Equal Weight companies above. Ranks run from 1 (highest) and use each company's latest fiscal year, in U.S. dollars.

| Measure | Dollar General | Median of filers | Rank |
| --- | --- | --- | --- |
| Revenue | $42.7 billion | $32.1 billion | 4 of 8 |
| Revenue growth | 5.2% | 6.7% | 5 of 8 |
| Operating margin | 5.2% | 5.0% | 4 of 8 |
| Net margin | 3.5% | 3.5% | 4 of 8 |

A SIC code reflects the filer's main business as the SEC records it, so the group mixes companies of very different size; the median is a better guide than the average, and a rank near the top by revenue says nothing about quality.

## Where These Numbers Come From

Every figure on this page is a value Dollar General reported in its own SEC filings, read from the SEC's XBRL data (accession 0001104659-26-032325 for fiscal year 2026). Ratios are computed from those reported values. Figures were retrieved on October 12, 2026; a later amendment or a new annual report can change them, and the filing itself always takes precedence over this summary.

Each fiscal year is labeled by the calendar year in which it ended, so a company that names the same period differently in its own filings (many retailers whose year ends in January) may use another label. A year is left out of the table when the SEC data set holds no value for it. A figure shown as "Not reported" means the company did not file a value under the standard tag Swoopr reads, not that the amount was zero. This page is educational and describes reported history only; it is not a forecast or a recommendation.

## Frequently Asked Questions

### Who are Dollar General's competitors?

Companies sharing Dollar General's SEC classification (SIC code 5331 (Retail-Variety Stores)) include Walmart (WMT), Costco (COST), Target Corporation (TGT), BJ's Wholesale Club Holdings Inc. (BJ), Dollar Tree (DLTR). Its 10-K names the competitors it considers most relevant.

### How does Dollar General compare with its peers on margins?

Dollar General's fiscal 2026 operating margin was 5.2%, against a peer median of 4.9%.

### How are these peers chosen?

By the SEC Standard Industrial Classification code each company files under, within Swoopr's S&P 500 Equal Weight company set, falling back to the two-digit major group when fewer than two companies share the exact code. Classification codes are broad, so read the peer list as a screen, not a verdict.

### How does Dollar General rank among all companies in its SEC industry?

Among 8 SEC filers under SIC code 5331, Dollar General ranks 4 by latest revenue, and 4 of 8 by operating margin (5.2% against a median of 5.0%).

## References

- [SEC EDGAR: DOLLAR GENERAL CORP Form 10-K filed March 20, 2026](https://www.sec.gov/Archives/edgar/data/29534/000110465926032325/dg-20260130x10k.htm)
- [SEC EDGAR: DOLLAR GENERAL CORP annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=29534&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)

## Related Pages

- [Dollar General company dossier](https://www.getswoopr.com/stocks/companies/dollar-general/)
- [Dollar General financial metrics](https://www.getswoopr.com/stocks/companies/dollar-general/metrics/)
- [Dollar General financial risk indicators](https://www.getswoopr.com/stocks/companies/dollar-general/risks/)
- [Dollar General peer comparison](https://www.getswoopr.com/stocks/companies/dollar-general/competitors/)
- [Dollar General business model and revenue mix](https://www.getswoopr.com/stocks/companies/dollar-general/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)

**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**

Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).
