---
title: "Clorox: Business Model & Revenue Engine"
description: "Clorox revenue by business segment and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/clorox/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Clorox: Business Model & Revenue Engine



## Direct Answer

Clorox reports revenue across 4 business segments in its fiscal 2025 Form 10-K. Health and Wellness is the largest, with $2.7 billion of revenue (38% of the total), followed by Household at $2.0 billion (28%). 86% of revenue came from the United States.

## How Does Clorox Make Money?

No single line supplies a majority of revenue: the largest, Health and Wellness, is 38%, which spreads Clorox's exposure across several demand drivers. Between fiscal 2024 and 2025, Health and Wellness grew fastest (+8.5%) and International slowest (-8.3%), so the revenue mix tilts toward Health and Wellness while that gap lasts.

| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Health and Wellness | $2.7 billion | $2.5 billion | 38.0% | 8.5% |
| Household | $2.0 billion | $1.9 billion | 28.2% | 2.6% |
| Lifestyle | $1.3 billion | $1.3 billion | 18.3% | 2.2% |
| International | $1.1 billion | $1.2 billion | 15.0% | -8.3% |

![Bar chart of Clorox revenue by segment for fiscal 2025: Health and Wellness 38.0%, Household 28.2%, Lifestyle 18.3%, International 15.0%.](https://www.getswoopr.com/images/charts/clorox-business-model-segment-mix.webp)
*Clorox revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does Clorox's Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| United States | $6.1 billion | $6.0 billion | 85.6% | 2.1% |
| Outside the United States | $1.0 billion | $1.1 billion | 14.4% | -9.9% |

## What the Segment Figures Do Not Show

The rows above add up to 99% of Clorox's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Clorox reported in the segment note and revenue disclosures of its Form 10-K filed August 8, 2025 (accession 0000021076-25-000039), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Clorox's business segments?

In its fiscal 2025 Form 10-K, Clorox reports revenue for Health and Wellness, Household, Lifestyle and International.

### Which part of Clorox brings in the most revenue?

Health and Wellness, with $2.7 billion of revenue in fiscal 2025, or 38% of the total.

### How much of Clorox's revenue comes from outside the United States?

14% in fiscal 2025, by the geographic breakdown Clorox reports in its Form 10-K. Companies assign revenue to regions differently (customer location, shipping address or selling entity), so check the filing's definition before comparing companies.

## References

- [SEC EDGAR: CLOROX CO /DE/ Form 10-K filed August 7, 2026](https://www.sec.gov/Archives/edgar/data/21076/000002107626000034/clx-20260630.htm)
- [SEC EDGAR: CLOROX CO /DE/ annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=21076&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

## Related Pages

- [Clorox company dossier](https://www.getswoopr.com/stocks/companies/clorox/)
- [Clorox financial metrics](https://www.getswoopr.com/stocks/companies/clorox/metrics/)
- [Clorox financial risk indicators](https://www.getswoopr.com/stocks/companies/clorox/risks/)
- [Clorox peer comparison](https://www.getswoopr.com/stocks/companies/clorox/competitors/)
- [Clorox business model and revenue mix](https://www.getswoopr.com/stocks/companies/clorox/business-model/)
- [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/)





**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**



Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. We do not provide personalized financial advice. See our [editorial policy](https://www.getswoopr.com/legal/editorial-policy/) and [corrections policy](https://www.getswoopr.com/legal/corrections-policy/).