---
title: "Citigroup: Business Model"
description: "Citigroup revenue by business segment and geography from its fiscal 2025 Form 10-K, with each part's share, growth and profitability explained."
canonical: https://www.getswoopr.com/stocks/companies/citigroup/business-model/
source: "Swoopr Investment: https://www.getswoopr.com"
---

# Citigroup: Business Model & Revenue Engine



## Direct Answer

Citigroup reports revenue across 5 business segments in its fiscal 2025 Form 10-K. Markets is the largest, with $22.0 billion of revenue (26% of the total), followed by Services at $21.3 billion (25%).

## How Does Citigroup Make Money?

No single line supplies a majority of revenue: the largest, Markets, is 26%, which spreads Citigroup's exposure across several demand drivers. Between fiscal 2024 and 2025, Banking grew fastest (+32.5%) and US Personal Banking slowest (+4.6%), so the revenue mix tilts toward Banking while that gap lasts.

| Segment | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| Markets | $22.0 billion | $19.8 billion | 25.8% | 10.8% |
| Services | $21.3 billion | $19.6 billion | 24.9% | 8.3% |
| US Personal Banking | $21.0 billion | $20.1 billion | 24.6% | 4.6% |
| Wealth | $8.6 billion | $7.5 billion | 10.0% | 14.4% |
| Banking | $8.2 billion | $6.2 billion | 9.6% | 32.5% |

![Bar chart of Citigroup revenue by segment for fiscal 2025: Markets 25.8%, Services 24.9%, US Personal Banking 24.6%, Wealth 10.0%, Banking 9.6%.](https://www.getswoopr.com/images/charts/citigroup-business-model-segment-mix.webp)
*Citigroup revenue by segment as a share of total revenue, from the table above. The largest is highlighted. Select the chart to open it full size.*

## Where Does Citigroup's Revenue Come From?

Regions follow the definitions in the filing; most companies assign revenue by customer location.

| Region | FY2025 revenue | FY2024 revenue | Share of revenue | Change |
| --- | --- | --- | --- | --- |
| North America | $44.0 billion | $39.7 billion | 51.6% | 10.7% |
| International | $42.3 billion | $40.3 billion | 49.6% | 4.9% |
| United Kingdom | $7.6 billion | $6.7 billion | 8.9% | 13.4% |

## What the Segment Figures Do Not Show

The rows above add up to 95% of Citigroup's reported revenue for fiscal 2025; the difference is intersegment eliminations, corporate revenue or items the company reports outside its segments. Segment definitions are management's choice and change when a company reorganizes, in which case it restates prior years in the next filing, so a multi-year comparison should use the figures from a single filing. Revenue shows where sales come from, not where profit or cash is earned: a small segment can carry most of the margin.

## Where These Numbers Come From

Every figure on this page is a value Citigroup reported in the segment note and revenue disclosures of its Form 10-K filed February 20, 2026 (accession 0000831001-26-000011), read from the SEC's Financial Statement Data Sets. The prior-year column is the comparative figure from that same filing, so it reflects any restatement for a change in segments. Category names are the company's own XBRL labels, lightly reformatted for reading.

Rows that only total other rows (for example a "Products" line beside the individual products) are left out so nothing is counted twice. This page is educational and describes reported history for fiscal 2025; it is not a forecast or a recommendation.

## Frequently Asked Questions

### What are Citigroup's business segments?

In its fiscal 2025 Form 10-K, Citigroup reports revenue for Markets, Services, US Personal Banking, Wealth and Banking.

### Which part of Citigroup brings in the most revenue?

Markets, with $22.0 billion of revenue in fiscal 2025, or 26% of the total.

### Where does Citigroup report its segment results?

In the segment note to the financial statements in its Form 10-K, most recently filed February 20, 2026, alongside management's discussion of each segment's results.

## References

- [SEC EDGAR: CITIGROUP INC Form 10-K filed February 20, 2026](https://www.sec.gov/Archives/edgar/data/831001/000083100126000011/c-20251231.htm)
- [SEC EDGAR: CITIGROUP INC annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=831001&type=10-K)
- [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces)
- [SEC: Financial Statement Data Sets](https://www.sec.gov/data-research/sec-markets-data/financial-statement-data-sets)

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- [Citigroup company dossier](https://www.getswoopr.com/stocks/companies/citigroup/)
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**[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)**



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