--- title: "Amazon: Competitors & Industry Structure" description: "Amazon compared with companies that share its SEC industry classification: revenue, growth and margins from SEC filings, and how the peer group is chosen." canonical: https://www.getswoopr.com/stocks/companies/amazon/competitors/ source: "Swoopr Investment: https://www.getswoopr.com" --- # Amazon: Competitors & Industry Structure ## Direct Answer SEC EDGAR classifies Amazon under SIC code 5961 (Retail-Catalog & Mail-Order Houses). Among Swoopr's S&P 500 Equal Weight companies, 16 others share that classification; by latest reported revenue, Amazon ranks 1 of 17. A filing classification is a starting point: a company's real competitors depend on its segments, which its 10-K describes. ## How Does Amazon Compare With Its Peers? | Company | Revenue (latest FY) | Revenue growth | Operating margin | Net margin | | --- | --- | --- | --- | --- | | **Amazon (AMZN)** | $717 billion FY2025 | 12.4% | 11.2% | 10.8% | | [Coupang Inc. (CPNG)](https://www.getswoopr.com/stocks/companies/coupang-inc/) | $34.5 billion FY2025 | 14.1% | 1.4% | 0.6% | | [CDW Corporation (CDW)](https://www.getswoopr.com/stocks/companies/cdw-corporation/) | $22.4 billion FY2025 | 6.8% | 7.4% | 4.8% | | [Chewy Inc. (CHWY)](https://www.getswoopr.com/stocks/companies/chewy-inc/) | $12.6 billion FY2026 | 6.2% | 2.0% | 1.8% | | [Wayfair Inc. (W)](https://www.getswoopr.com/stocks/companies/wayfair-inc/) | $12.5 billion FY2025 | 5.1% | 0.1% | -2.5% | | [QVC Group Inc. (QVCG)](https://www.getswoopr.com/stocks/companies/qvc-group-inc/) | $8.3 billion FY2025 | -7.8% | -24.3% | -26.1% | | [Pattern Group Inc. (PTRN)](https://www.getswoopr.com/stocks/companies/pattern-group-inc/) | $2.5 billion FY2025 | 39.3% | 1.0% | 0.6% | | [GigaCloud Technology Inc (GCT)](https://www.getswoopr.com/stocks/companies/gigacloud-technology-inc/) | $1.3 billion FY2025 | 11.1% | 11.2% | 10.6% | | [Stitch Fix Inc. (SFIX)](https://www.getswoopr.com/stocks/companies/stitch-fix-inc/) | $1.3 billion FY2025 | -5.3% | -3.1% | -2.3% | | [Revolve Group Inc. (RVLV)](https://www.getswoopr.com/stocks/companies/revolve-group-inc/) | $1.2 billion FY2025 | 8.5% | 6.1% | 5.0% | | [Neighborhood Intelligence Inc. (NXH)](https://www.getswoopr.com/stocks/companies/neighborhood-intelligence-inc/) | $1.0 billion FY2025 | -25.1% | -5.9% | -8.1% | | [The Honest Company Inc. (HNST)](https://www.getswoopr.com/stocks/companies/the-honest-company-inc/) | $371 million FY2025 | -1.9% | -5.0% | -4.2% | | [ThredUp Inc. (TDUP)](https://www.getswoopr.com/stocks/companies/thredup-inc/) | $311 million FY2025 | 19.5% | -7.0% | -6.5% | | [Lulu's Fashion Lounge Holdings Inc. (LVLU)](https://www.getswoopr.com/stocks/companies/lulus-fashion-lounge-holdings-inc/) | $282 million FY2025 | -10.6% | -4.5% | -4.9% | | [Hour Loop Inc. (HOUR)](https://www.getswoopr.com/stocks/companies/hour-loop-inc/) | $142 million FY2025 | 3.0% | 1.7% | 1.2% | | [1stdibs.com Inc. (DIBS)](https://www.getswoopr.com/stocks/companies/1stdibs-com-inc/) | $90 million FY2025 | 1.5% | -21.2% | -15.2% | | [Giftify Inc. (GIFT)](https://www.getswoopr.com/stocks/companies/giftify-inc/) | $83 million FY2025 | -6.5% | -12.4% | -12.6% | Revenue growth compares each company's latest fiscal year with the one before. Fiscal years do not always end on the same date, so treat close comparisons with care. ![Bar chart of operating margin for Amazon and 7 peers: Amazon (AMZN) 11.2%, Coupang Inc. (CPNG) 1.4%, CDW Corporation (CDW) 7.4%, Chewy Inc. (CHWY) 2.0%, Wayfair Inc. (W) 0.1%, QVC Group Inc. (QVCG) -24.3%, Pattern Group Inc. (PTRN) 1.0%, GigaCloud Technology Inc (GCT) 11.2%.](https://www.getswoopr.com/images/charts/amazon-competitors-peer-margins.webp) *Operating margin of Amazon against companies sharing its SEC industry classification, from the table above. Select the chart to open it full size.* ## How Does Amazon Rank Among All SEC Filers in Its Industry Code? 17 companies with annual reports in Swoopr's SEC dataset share SIC code 5961 (Retail-Catalog & Mail-Order Houses), a wider group than the S&P 500 Equal Weight companies above. Ranks run from 1 (highest) and use each company's latest fiscal year, in U.S. dollars. | Measure | Amazon | Median of filers | Rank | | --- | --- | --- | --- | | Revenue | $717 billion | $1.3 billion | 1 of 17 | | Revenue growth | 12.4% | 5.1% | 4 of 17 | | Operating margin | 11.2% | 0.1% | 2 of 17 | | Net margin | 10.8% | -2.3% | 1 of 17 | A SIC code reflects the filer's main business as the SEC records it, so the group mixes companies of very different size; the median is a better guide than the average, and a rank near the top by revenue says nothing about quality. ## Where These Numbers Come From Every figure on this page is a value Amazon reported in its own SEC filings, read from the SEC's XBRL data (accession 0001018724-26-000004 for fiscal year 2025). Ratios are computed from those reported values. Figures were retrieved on October 12, 2026; a later amendment or a new annual report can change them, and the filing itself always takes precedence over this summary. Each fiscal year is labeled by the calendar year in which it ended, so a company that names the same period differently in its own filings (many retailers whose year ends in January) may use another label. A year is left out of the table when the SEC data set holds no value for it. A figure shown as "Not reported" means the company did not file a value under the standard tag Swoopr reads, not that the amount was zero. This page is educational and describes reported history only; it is not a forecast or a recommendation. ## Frequently Asked Questions ### Who are Amazon's competitors? Companies sharing Amazon's SEC classification (SIC code 5961 (Retail-Catalog & Mail-Order Houses)) include Coupang Inc. (CPNG), CDW Corporation (CDW), Chewy Inc. (CHWY), Wayfair Inc. (W), QVC Group Inc. (QVCG). Its 10-K names the competitors it considers most relevant. ### How does Amazon compare with its peers on margins? Amazon's fiscal 2025 operating margin was 11.2%, against a peer median of -1.5%. ### How are these peers chosen? By the SEC Standard Industrial Classification code each company files under, within Swoopr's S&P 500 Equal Weight company set, falling back to the two-digit major group when fewer than two companies share the exact code. Classification codes are broad, so read the peer list as a screen, not a verdict. ### How does Amazon rank among all companies in its SEC industry? Among 17 SEC filers under SIC code 5961, Amazon ranks 1 by latest revenue, and 2 of 17 by operating margin (11.2% against a median of 0.1%). ## References - [SEC EDGAR: AMAZON COM INC Form 10-K filed February 6, 2026](https://www.sec.gov/Archives/edgar/data/1018724/000101872426000004/amzn-20251231.htm) - [SEC EDGAR: AMAZON COM INC annual and quarterly filings](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1018724&type=10-K) - [SEC: EDGAR application programming interfaces (XBRL frames and submissions data)](https://www.sec.gov/search-filings/edgar-application-programming-interfaces) ## Related Pages - [Amazon company dossier](https://www.getswoopr.com/stocks/companies/amazon/) - [Amazon financial metrics](https://www.getswoopr.com/stocks/companies/amazon/metrics/) - [Amazon financial risk indicators](https://www.getswoopr.com/stocks/companies/amazon/risks/) - [Amazon peer comparison](https://www.getswoopr.com/stocks/companies/amazon/competitors/) - [Amazon business model and revenue mix](https://www.getswoopr.com/stocks/companies/amazon/business-model/) - [Fundamental analysis guides](https://www.getswoopr.com/learn/fundamental-analysis/) **[Swoopr Editorial Team](https://www.getswoopr.com/authors/swoopr-editorial-team/)** Swoopr's editorial team produces independent investment education content reviewed for accuracy and clarity. 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